Affiliate Bites: Sprint Bets All on iPhone, Twitter Launches Advertiser Site, + More

» Mobile motions! Sprint is basically betting its entire livelihood on the iPhone. [WSJ] » Facebook’s tracking cooking has returned. [ZDNet] » An interview with the CEO of a company specializing in content unlocking as a business model. [Performance Marketing Insider] » So Yahoo! is looking to up its stock…by… Read more“Affiliate Bites: Sprint Bets All on iPhone, Twitter Launches Advertiser Site, + More”

Affiliate Bites: Facebook the New Yahoo?, FTC’s New Ad Guideilnes, + More

» Mike Elgan writes about how Facebook is on the precipice of becoming “the new Yahoo.” [Datamation] » How can publishers survive the a perceived decline in the value of ad inventory? By welcoming, not precluding, opportunities. [Adotas] » A ghost town in New Mexico is being rebuilt…as a testing… Read more“Affiliate Bites: Facebook the New Yahoo?, FTC’s New Ad Guideilnes, + More”

AM Affiliate: Advertising Is Now Social, Aol + Yahoo to Merge?, + More

» “At BuzzFeed, we believe that things have fundamentally changed and advertising is now social.” – Andy Wiedlin, Chief Revenue Officer of BuzzFeed. [MarketWatch} » The tech bubble may not be popping, but it is deflating and losing its luster. [Adotas] » Aol + Yahoo = Major wins for both… Read more“AM Affiliate: Advertising Is Now Social, Aol + Yahoo to Merge?, + More”

AM Affiliate: Google+’s Traffic-, How to market to Millennial Moms, + More

» Leaders from the display industry world are calling for a formal education process on the use of data. [Mediapost] » Google+’s traffic-, and it’s only been a month since the launch. [TechCrunch] » Yahoo!’s Right Media is rolling out publisher-friendly features on its database, much to the chagrin of… Read more“AM Affiliate: Google+’s Traffic-, How to market to Millennial Moms, + More”

Google Plays Content Police With Panda; Is It Time to Embrace Blekko?

Recently, Google started lifting the veil on its Panda Update. Besides being the ire of SEOs everywhere, the update is meant to be a stern shove from Google to content providers to offer higher quality content to web users. This is a noble mission and if it can force entitles… Read more“Google Plays Content Police With Panda; Is It Time to Embrace Blekko?”

AM Affiliate: More on Apple’s App Store Tax, Yahoo Gets Hurt Big With Google Search Switch, + More

– How Apple may be doing the content and publishing segments a giant disservice with its 30% developer tax in its App Store. [Seth Godin] – Notice any change to your traffic since Google’s search switch-flip? [Affiliate Summit Forum) – Yahoo! did. Their Associated Content arm suffered a 93% dip… Read more“AM Affiliate: More on Apple’s App Store Tax, Yahoo Gets Hurt Big With Google Search Switch, + More”

AM Affiliate: SEO Superstars, Yahoo!’s Kiss-Off, + More

– Get an edge on your SEO plan. [Jonathan Volk] – How networks and affiliates can collaborate effectively. [Affilaite Tip] – An internal memo addressed to the 4% of Yahoo!’s staff that have been laid off. [AllThingsD] – A formidable alternative to the Billboard Social 50? Social media app Last.fm… Read more“AM Affiliate: SEO Superstars, Yahoo!’s Kiss-Off, + More”

AM Affiliate: Yahoo!’s Top Searches of 2010, New Net Neutrality, + More

– “Like-Retargeting” on Facebook can mean higher offline conversions–a critical measure of success during the holidays–for brands. [ClickBooth] – You own Wikipedia. [Seth Godin] – Stop apologizing for incorrectly delivered email drops by testing. [MediaPost] – The World Cup, BP, and Miley Cyrus are Yahoo!’s top searches of 2010. [Mashable]… Read more“AM Affiliate: Yahoo!’s Top Searches of 2010, New Net Neutrality, + More”

AM Affiliate: The Decline of Creative Capital, Yahoo! Goes Green, + More

– A closer look at two unlikely age brackets that may currently be buoying specific marketing niches: 45-64 year-olds and 65-74 year-olds. [Digital Moses] – A poignant pontification about the decline of creative capital in the performance advertising/marketing worlds. [AdAge] – A quick Q&A at the guy who started the… Read more“AM Affiliate: The Decline of Creative Capital, Yahoo! Goes Green, + More”