Affiliate Bites: E-Commerce Giants Split Over Tax Idea, Verizon Presents “Android For Girls”, + More

» A new approach to internet sales tax as e-commerce giants split. [AuctionBytes] » How web analytics and ad analytics differ–but what makes both essential! [Adotas] » AdAge’s “Women to Watch” series yielded a number of great lessons for any entrepreneur or would-be entrepreneur. [AdAge] » Verizon is planning to… Read more“Affiliate Bites: E-Commerce Giants Split Over Tax Idea, Verizon Presents “Android For Girls”, + More”

Who’s Marketing #CyberMonday the Best: Verizon, Ellen DeGeneres, or the Detroit Pistons?

In an attempt to give its mobile unit a leg up, Verizon has bought the hashtag #CyberMonday on Twitter for a 24-day campaign. Many are wondering whether the price tag of such an investment–not disclosed–is worth it to rent some prime real estate on Twitter. Unlike paid search results, tweets… Read more“Who’s Marketing #CyberMonday the Best: Verizon, Ellen DeGeneres, or the Detroit Pistons?”

AM Affiliate: Failure As Success, Verizon’s Expensive Error, + More

– The key to success in affiliate marketing: Failing. [Jonathan Volk] – Consumer needs vs. consumer demands. [Seth Godin] – Google Instant ultra-effective search results could be a boon for niche marketers and newbies alike. [Adotas] – Verizon is set to refund $50 million of erroneous charges to 15 million… Read more“AM Affiliate: Failure As Success, Verizon’s Expensive Error, + More”

AM Affiliate: Making Sense of “Googizon”, Effective Landing Page Pitches, & More

– A rather poetic, if slightly navel-gazing, look into the Google-Verizon attempt to upend net neutrality. [MediaPost] – And if you’re confused by what all the hubbub’s about, here’s a great summary of what we feared was going to happen last week and what looks set to happen in all… Read more“AM Affiliate: Making Sense of “Googizon”, Effective Landing Page Pitches, & More”