Working Smarter, Not Harder

Jake — Wed, 07 Apr 2010 23:43:32 +0000

I may be dating myself slightly here when I tell you that my Godson, Bill, will be graduated from college at the end of of this term. I remember my own version of what he’s currently undergoing more than a few years ago. While it seemed brutal and demeaning at the time, I must admit, in retrospect, it seems like I had it pretty easy . I typed up a résumé, printed it out and sent it to every “adult” that I knew. Lo and behold, after a couple of weeks of stuffing envelopes and making phone calls, I had a real live interview, followed by a second interview. I was offered a position, and I accepted.

My Godson is in quite a different position. He’s sitting like a deer in the headlights, just waiting to line up with millions of his peers when he graduates, only to eagerly sprint head-first into a series of doors being slammed in his face. After all, while the job market is tough, it’s probably a lot tougher when you have absolutely no real-world experience (sorry, Bill).

Now he’s a smart kid, he went to a good school, got good grades, and things are bound to turn around sooner or later. Until he’s able to get a job in his field of studies, however, he may want to check out these great business opportunities : My Free Affiliate Site , Secret Cash Loophole , and Specialty Merchandise Corporation (Email only)!

Tap Into Consumer Insurance Demand

admin — Fri, 18 Sep 2009 23:19:37 +0000

Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors. Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand. The demographics of these consumers include 40+, Diabetics, AARP Members and Wheelchair consumers.

Thanks to the recession there have been increases in benefit costs to employers, which in turn affect employees. Employers either cut back on the benefits or require employers to pay higher premiums. According to Guardian Life Insurance, “nearly one-third of workers think it is more expensive to obtain healthcare coverage at work than it is to buy coverage on their own.[i]” The people most affected by benefit changes-Blue-collar employees- “value disability, life insurance and retirement benefits more than do professional/managerial and clerical employees.[ii]” This explains the increase search for outside sources in the insurance/benefit market.

Affiliate marketers may not expect baby boomers to be a target audience online but according to MetLife Mature Market Institute, baby boomers have invested in accessing information on the web and using social media to build support systems for their current needs and interests in such areas as politics, health care and employment opportunities.[iii] This is why there are now a number of Life Insurance, Long Term Care and Disability campaigns infiltrating the Internet Marketing space.

In light of this new demand from consumers, Blue Phoenix Media recently launched some exclusive campaigns in the insurance/benefit vertical for our CPA network. These offers are Find Me Life Insurance, Long Term Care for All, Your Disability Quote and Top 401K Plan. The sites are built and owned by us and since we manage the data we are able to provide quick feedback on the quality. These offers are available for Email, Banner and Search and all convert on the first page. Affiliate Marketers who want to tap into this market should consider the demographics previously mentioned to provide rich content and optimize your campaign strategy to be profitable.

Contact your Account Manager today to learn more about generating revenue from this high demand market!

Blue Phoenix Media

[i] http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

[ii] http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

[iii] http://www.metlife.com/assets/cao/mmi/publications/studies/BoomersTheNext20YearsEcologiesofRisk.pdf

Blue Phoenix Network - CPA Affiliate Marketing » The Economy

Working Smarter, Not Harder

Tap Into Consumer Insurance Demand