AM Affiliate: Social Media ROI Measurable?, Your B2B Writing Might Suck, + More

» One analyst thinks that it’s definitely possible to calculate the ROI of social. [AdAge] » A pointed look at why a lot of B2B writing is, well, not readable. [Seth Godin] » It’s an unexpected career path: Jailbreak Playstation, get sued by Sony, inspire a rogue collective hackers to… Read more“AM Affiliate: Social Media ROI Measurable?, Your B2B Writing Might Suck, + More”

4 Reasons How Sega Spindashed to Success After Getting Hacked Where Sony Stalled

The most remarkable thing about Sega’s Sega Pass system getting hacked last Thursday isn’t LulzSec’s subsequent show of support–well that’s not the only remarkable thing anyway–but it’s the video game developer’s ability to act quickly and defensively on behalf of its users. In fact, for a video game provider that… Read more“4 Reasons How Sega Spindashed to Success After Getting Hacked Where Sony Stalled”

AM Affiliate: How to Do Social Right, Sony Gets Hacked (Yet) Again, + More

» So you’ve finally relented and brought on an extra pair of hands to oversee your company’s social agenda–but do they know the value of different platforms? This one’s a pretty informative look into how the usual culprits might need less attention than other culprits. [SocialTimes] » Don’t be a… Read more“AM Affiliate: How to Do Social Right, Sony Gets Hacked (Yet) Again, + More”

AM Affiliate: The New Marketing Is Invitation-Based, Top 10 Promoted Tweets, + More

» The strategy behind new marketing is to transform a sales situation into a simple invitation–where you’re educating your customers on why they need your new product. [Seth Godin] » The Top 10 promoted tweets on Twitter as of late. [AdAge] » And from last week: One of the worst… Read more“AM Affiliate: The New Marketing Is Invitation-Based, Top 10 Promoted Tweets, + More”