Digital Marketing and Tech Trends

AM Affiliate: The Decline of Creative Capital, Yahoo! Goes Green, + More

– A closer look at two unlikely age brackets that may currently be buoying specific marketing niches: 45-64 year-olds and 65-74 year-olds. [Digital Moses] – A poignant pontification about the decline of creative capital in the performance advertising/marketing worlds. [AdAge] – A quick Q&A at the guy who started the

AM Affiliate: New Twitter = Old Facebook?, Be Your Own PR Army Of One, + More

– Social media enthusiasts will wonder as Facebook inches ever closer to mimicking Twitter–what does it mean if Twitter starts resembling Facebook with its new facelift? [Mashable] – Should viral marketing campaigns’ worth be measured in revenue or volume of chatter? [Affiliate.com] – If you are unable to corral your

How Google Instant Search Changes the Rules for Internet Marketers

Recently, Google rolled out its new Instant Search feature, which updates search results in real-time–as the end-user is keying in and modifying his search string. Already experts are picking sides on whether Google Instant Search could alter the role for SEO, either by making it completely redundant or pushing it

AM Affiliate: Facebook Enters Search, Marketers Aim to Reconnect With Customers, & More

– Facebook enters the search game, after Google entered the social networking game. [Jonathan Volk] – Has marketing drifted away from customer empathy too much into the realm of metrics? [MediaPost] – A plant that grows only if you LIKE it on Facebook. [Treehugger] – Beleaguered oil giant BP spent

AM Affiliate: BP Photoshop Faux Pas, Facebook Loses Ground, & More

– BP has admitted to Photoshopping their images from the oil crisis. It’s how selective memory works! [Gizmodo] – Do you agree or disagree with this piece about how Google’s ever-growing influence as a search giant shouldn’t be subject to government review? [MediaPost] – Despite achieving predicted growth of a