Google Insights: Missouri Levees Are a Golden Opportunity

Sometimes it can be helpful to see how the general public is using search to engage with issues that, unlike the Royal Media or the apprehension of Osama bin Laden, can’t be marketed as feel-good stories. There are fewer angles. Take for example the recent floods in the Midwest that… Read more“Google Insights: Missouri Levees Are a Golden Opportunity”

Google Insights Reveals that World Is Interested in Kate Middleton; Not So Much in Prince William

On the eve of the Royal Wedding, the entire world (according to Google, that includes places like the U.S., Canada, and even far-flung places like Singapore–in addition to the U.K. of course) waits with bated breath while Prince William and Kate Middleton get married. And in order to assure viewers… Read more“Google Insights Reveals that World Is Interested in Kate Middleton; Not So Much in Prince William”

AM Affiliate: Scale Up Only If You Have To, Walmart Gets Into Search, + More

– Seth Godin starts your morning off with a few words about how when it comes to scaling, sometimes size does matter. [Seth Godin] – This article chronicles an inversely proportional between the uptick of users logging onto the internet and their diminishing internet-based free speech. [SF Gate] – Walmart… Read more“AM Affiliate: Scale Up Only If You Have To, Walmart Gets Into Search, + More”

AM Affiliate: FBI Kills Botnet, Affiliate Marketing Second to Family, + More

– Here’s a great look at how Google’s +1 may impact your search campaigns over time. [ProBlogger] – The FBI’s taken down the Coreflood Botnet–which infected well over 2 million PCs as of February of last year. [InformationWeek] – After being struck by the earthquake and consequent tsunami, many of… Read more“AM Affiliate: FBI Kills Botnet, Affiliate Marketing Second to Family, + More”

AM Affiliate: Freelancers Hit Back Against ‘HuffPo’, Be Productive Online, + More

Whether you’re reading this from your mobile as you’re hanging out at your ad:tech booth or from the comfort of your home, office, or home office, here’s a round-up of some of the morning’s buzziest talking points. – If you’re an enterprising affiliate marketer looking to populate your content by… Read more“AM Affiliate: Freelancers Hit Back Against ‘HuffPo’, Be Productive Online, + More”

AM Affiliate: Social Media Begets Real-Time Marketing, the Crazy World of Media Buying, + More

– Twitter may introduce branded pages for companies. [Mashable] – Google might be caught in the cross-hairs of a sharp FTC anti-trust probe. [Politico] – Here are some percentage-based figures confirming what affiliate marketers have suspected for a few years now: More marketers are moving ad dollars online. [MediaPost] –… Read more“AM Affiliate: Social Media Begets Real-Time Marketing, the Crazy World of Media Buying, + More”

Will Google’s +1 Totally Warp Your Search Marketing Campaign?

If you haven’t yet heard, Google rolled out a major gamechanger to the way search results are culled together: The +1. Some are billing it as their version of the Facebook Like. This is how it works: A user clicks on a +1 next to relevant search results and those… Read more“Will Google’s +1 Totally Warp Your Search Marketing Campaign?”

AM Affiliate: Cookies’ Crunch Time, Legally-Restricted Search, + More

– With the FTC ramping up efforts to protect consumer privacy, the latest target is cookie tracking. Does this mean that affiliate marketers and other segments reliant upon consumer data to target their campaigns are doomed? Not in the least. [HasOffers] – Affiliate marketers need never worry about accepting false… Read more“AM Affiliate: Cookies’ Crunch Time, Legally-Restricted Search, + More”

AM Affiliate: Importance of Overdelivering, Search Marketers Get Antsy, + More

– Essential to any client-centric industry: Finding out ways in which you can go above and beyond the call of duty. [Seth Godin] – Tensions are brewing between search and display marketers. Well, sort of. [MediaPost] – Hate ’em or love ’em, review sites are here to stay. [Adotas] –… Read more“AM Affiliate: Importance of Overdelivering, Search Marketers Get Antsy, + More”

The SEO Rapper Riffs on Rapping About Internet Marketing

In the age of Google, it was only a matter of time before someone like The SEO Rapper made his debut. The SEO Rapper, or Chuck Lewis as he’s known to his friends, started rapping about search engine optimization as a way to stand out at industry events. But little… Read more“The SEO Rapper Riffs on Rapping About Internet Marketing”