» Disaster tolerance: It’s a good thing. [Seth Godin] » How the need for a perfect pair of running shorts can exemplify a way to break into a niche market. [Inc.] » Probably not one of the smoother viral marketing deployments, but still the 152 Facebook friends-as-a-temporary-tattoo gimmick still got our attention, didn’t it? [AdWeek] [...]
Posts Tagged ‘Niche Marketing’
July 1st, 2010
Striking While the Internet Iron Is Hot: The Perks of Seasonal Traffic Spikes
Summer is officially underway in NYC. The sun is shining, the humidity is overwhelming, and air conditioners are sold out everywhere. And where there’s an abundance of heat, there’s also a demand for air conditioners. The manufacturers, marketers, and contractors behind ACs and installing them now how to strike when the iron is hot. Because [...]

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