Affiliate Lunch: Why Brands Need Loyalty Programs, Is Your Affiliate Manager Doing All They Can?, + More

» The best part of loyalty programs for brands? Targeting the most efficient segments of their customer base. [Adotas] » According to a survey, Internet Explorer users may not be the brightest users. [Mediapost] » Kunur Patel says that the pipes are broken in the mobile marketing world. [AdAge] »… Read more“Affiliate Lunch: Why Brands Need Loyalty Programs, Is Your Affiliate Manager Doing All They Can?, + More”

PM Links: Are Some Content Farms Viable?, The Way You Think About Marketing Might Be Outmoded, + More

– In the wake of Google’s mass slash’n’burning of content farms, this is an eerily valid question to ponder: Is bad content simply in the eye of the beholder? [TechDirt] – Apparently the very idea of “campaigns” and “flight dates” is outmoded. This is news to much of the B2B… Read more“PM Links: Are Some Content Farms Viable?, The Way You Think About Marketing Might Be Outmoded, + More”

AM Affiliate: Adobe Gets Last Laugh Over Apple, Google Bans Windows

Welcome to the long haul of a work week shortened by Memorial Day! – BAD NEWS: If you are reading this blog on Internet Explorer 6, you’re likely seeing some warped design hiccups due to IE6’s inability to process the latest developments of HTML. GOOD NEWS: Internet Explorer 6 is… Read more“AM Affiliate: Adobe Gets Last Laugh Over Apple, Google Bans Windows”