AM Affiliate: Kevin Costner to Save World from BP, MySpace Seeks Reinvention, & More

– No affiliate marketer is ever too successful to heed this handy pie chart provided by Shawn Collins. The most alarming observations? That of the affiliates surveyed, the top two most important attributes in choosing which merchants to promote were payout and brand awareness. Least important attribute? The allowance of… Read more“AM Affiliate: Kevin Costner to Save World from BP, MySpace Seeks Reinvention, & More”

Why Hotmail’s Upgrade Could Benefit E-Mail Marketers

I remember transferring from a Telnet.edu e-mail account in college to a profoundly new and exciting product called Hotmail. Hotmail was web-based, so I could log in anywhere. It was new enough that my address was myname@hotmail.com . There were no numbers, no dots, no underscores—there was just my name…. Read more“Why Hotmail’s Upgrade Could Benefit E-Mail Marketers”