Posts Tagged ‘HBO’

Did HBO Launch a Netflix-Killer?

It’s remarkable that HBO is able to confidently point its cross-hairs at online video juggernaut Netflix on the success of a soap that counts vampires, faeries, and werewolves among its primary plot devices. But that’s exactly what may have taken HBOGo.com–the pay-cable net’s online on-demand video service–from niche site to potential market disruptor. Last night, […]

AM Affiliate: ‘True Blood”s True Marketing Genius, Affiliate Managers Sound Off, & More

– As if you needed another reward to watch your most favorite primetime-soap, HBO, partnering with GetGlue, is now incentivizing True Blood for die-hard viewers who check in, by rewarding them with themed “stickers.” [Mashable] – So how exactly is social media changing our conception of the corporate world? [MediaPost] – For the uninitiated: How […]