Revisiting FTC Perspectives on the Lead Generation Industry

Last year, the FTC released a summary focused upon the mechanics of lead generation, as well as related privacy, data use and consumer protection issues.  The report provides agency staff perspectives on the information discussed at the FTC’s October 2015 workshop on lead generation, “Follow the Lead.” [ free herbal… Read more“Revisiting FTC Perspectives on the Lead Generation Industry”

Affiliate Bites: Facebook the New Yahoo?, FTC’s New Ad Guideilnes, + More

» Mike Elgan writes about how Facebook is on the precipice of becoming “the new Yahoo.” [Datamation] » How can publishers survive the a perceived decline in the value of ad inventory? By welcoming, not precluding, opportunities. [Adotas] » A ghost town in New Mexico is being rebuilt…as a testing… Read more“Affiliate Bites: Facebook the New Yahoo?, FTC’s New Ad Guideilnes, + More”

AM Affiliate: Advertising Is Now Social, Aol + Yahoo to Merge?, + More

» “At BuzzFeed, we believe that things have fundamentally changed and advertising is now social.” – Andy Wiedlin, Chief Revenue Officer of BuzzFeed. [MarketWatch} » The tech bubble may not be popping, but it is deflating and losing its luster. [Adotas] » Aol + Yahoo = Major wins for both… Read more“AM Affiliate: Advertising Is Now Social, Aol + Yahoo to Merge?, + More”

FTC Crowdsources Better Practices Guidelines for Internet Advertisers

At the staggering rate which technology has been evolving, and the widespread adoption of social media–and how both of these advents of the internet are playing bigger and bigger roles in a typical consumer’s everyday purchasing decisions, the FTC is seeking to redraft its guidelines for businesses about disclosures in… Read more“FTC Crowdsources Better Practices Guidelines for Internet Advertisers”

AM Affiliate: Notes from ASW, Myspace Priming Itself For Sale, + More

– Mashable asks, “Are we too obsessed with Facebook?” and then answers, “Yes,” by way of providing a fascinating infographic about worldwide habits on the social media giant. [Mashable] – John Chow provides some great notes on A. Jeff Ifrah‘s FTC Prosecution of Affiliates for Advertising Claims panel from ASW…. Read more“AM Affiliate: Notes from ASW, Myspace Priming Itself For Sale, + More”

AM Affiliate: An FTC Payday, the 100 People You Hate on Facebook, + More

– The secret to striking affiliate gold? An unwavering discipline to tether yourself to a computer and work, work, work. [Finch Sells] – …or you could be lucky and get a paycheck with a little assistance from the FTC. [Super Affiliate Twins] – Here are several ways you can create… Read more“AM Affiliate: An FTC Payday, the 100 People You Hate on Facebook, + More”

AM Affiliate: Digital Clutter, Counter-Googling, + More

– In an overcrowded industry, using innovative crowdsourcing methods could be what sets you apart from the competition. Meet Fiverr. [Logan Thompson] – Introducing the FTC’s “Do Not Track” list. [MediaTrust] – The frenzied blur of holiday shopping last week has yielded three kinds of shoppers: Deal Hunters, Big Spenders,… Read more“AM Affiliate: Digital Clutter, Counter-Googling, + More”

AM Affiliate: Advertisements As Content, Facebook Worth More than Starbucks, + More

– Pomegranate juice makers Pom Wonderful have filed a lawsuit with the FTC regarding its latest regulations for marketers. [ppc.bz] – Is advertising just a different kind of content? [MediaPost] – Rapidly developing countries offer opportunities for large-scale marketing opportunities. [AdAge] – On paper, Facebook‘s value is greater than Dell,… Read more“AM Affiliate: Advertisements As Content, Facebook Worth More than Starbucks, + More”

AM Affiliate: The Death of the Business Card, FTC Cracks Down on Twitter Privacy, & More

– MacGyver your way to a quieter affiliate marketing work environment. [Super Affiliate Twins] – It’s finally happened. Nearly every post over at tech blog Gizmodo is about the brand new iPhone and how it doesn’t work and Apple’s snide technical support. [Gizmodo] – FTC cracks down on Twitter‘s lack… Read more“AM Affiliate: The Death of the Business Card, FTC Cracks Down on Twitter Privacy, & More”