– File under: Ridiculous portmanteaus. A “farticle” is a fake article used to promote live CPA campaigns. As a marketing tool, it should probably be used sparingly. [Jonathan Volk] – Google is…testing self-driving cars? [Google] – Seth Godin is the latest to join a chorus of voices championing bold risk-takers… Read more“”

– Sometimes successful email marketing lies in maintaining manageable lists. [Jonathan Volk] – Related: How to be good at email. [MediaPost] – Meet Jiepang–China’s answer to Foursquare, since they are on less than favorable terms with the geotargeting app. [Edelman Digital] – Facebook Places finally enters the geotargeted marketing arena…. Read more“”

– Twitter was the victim of your usual Tuesday morning javascript spam attack. [Gizmodo] – The iPad: Now and then. [Affiliate.com] – What keeps the performance marketing world from spinning its wheels? Tension. [MediaPost] – Facebook as the big elephant in the room between parents and their kids. [Adotas] –… Read more“”

– A closer look at two unlikely age brackets that may currently be buoying specific marketing niches: 45-64 year-olds and 65-74 year-olds. [Digital Moses] – A poignant pontification about the decline of creative capital in the performance advertising/marketing worlds. [AdAge] – A quick Q&A at the guy who started the… Read more“”