AM Affiliate: Cameron Diaz Will Give Your Computer A Virus & More

– Top story of the day: Cameron Diaz is the celebrity who’s most likely to give your computer a virus. [Gizmodo] – The Affiliate Summit debriefings continue. [Super Affiliate Twins] – Presenting Facesquare Facebook Places. Also worth pondering: Has Facebook intentionally placed a “4” in the Facebook Places logo, left,… Read more“AM Affiliate: Cameron Diaz Will Give Your Computer A Virus & More”

AM Affiliate: Affiliate Summit East Post-Game Edition

This week marked one of the most monumental events that happens in the affiliate marketing universe: Affiliate Summit. For 72 hours, affiliates, merchants, and vendors swapped business cards, high-fives, and cocktails. To mark the end of the event, today’s round-up is ASE-themed. – This week, Affiliate Summit East struck the… Read more“AM Affiliate: Affiliate Summit East Post-Game Edition”

AM Affiliate: BPM at ASE, The Enigma of E-mail, & More

– Disembodied robot arms can now toy with sushi. [Gizmodo] – One writer tries to demystify the “best time to send” e-mail marketing enigma…and ends up just posing a whole new set of questions. [MediaPost] – Social media is one giant party… [Adotas] – …which begs the question: Are you… Read more“AM Affiliate: BPM at ASE, The Enigma of E-mail, & More”

AM Affiliate: Google Celebrates the Wizard, Spectacular Social Media Songs, & More

– Neil Berman offers a little industry gold: “Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas.” [MediaPost] – Google celebrates the 71st anniversary of The Wizard of Oz with today’s logo. Their last notable logo foray included… Read more“AM Affiliate: Google Celebrates the Wizard, Spectacular Social Media Songs, & More”

AM Affiliate: How to Make Affiliate Marketing Sustainable, ‘Jane Austen’s Fight Club’, & More

– Today and tomorrow, anyone working on the web would do well to attend LeadsCon. [LeadsCon] – 5 strategies to fashioning the most effective e-mail pitch. [MediaPost] – If you work at Fenway Park, you can’t use your cell phone on the clock. [Gizmodo] – The necessity of turning your… Read more“AM Affiliate: How to Make Affiliate Marketing Sustainable, ‘Jane Austen’s Fight Club’, & More”

AM Affiliate: New Tablet Costs $465 Cheaper Than iPad, Paint-Your-Own Google Androids, & More

– The cost of an iPad? At least $500. The cost of the world’s cheapest touch-screen tablet from India? $35. [Mashable] – The measure of a successful e-mail marketer’s worth isn’t necessarily the size of their list, but the size of how much their list is regularly growing. [MediaPost] –… Read more“AM Affiliate: New Tablet Costs $465 Cheaper Than iPad, Paint-Your-Own Google Androids, & More”

AM Affiliate: Infographic Breaks Down BP’s Long-Term Damage to Environment & More

– E-mail marketing as a more personal way of engaging with consumers where Facebook and Twitter may fail. [MediaPost] – Esquire takes us back to web 1.0 with 15 websites that were gone too soon. [Esquire] – Meet Wildfire: A Groupon-style app for brands on Facebook to present coupons to… Read more“AM Affiliate: Infographic Breaks Down BP’s Long-Term Damage to Environment & More”

How Should E-Mail Marketers Step Up Their Game?

At Digital Moses, Jason Hahn writes about a marketing conundrum: E-mail marketers who are alienating potential consumers by failing to update their strategies to reflect the advances made in marketer-consumer relations through social media. His argument hinges mostly on how the modern consumer is now hyper-aware of the marketer and… Read more“How Should E-Mail Marketers Step Up Their Game?”

Why Hotmail’s Upgrade Could Benefit E-Mail Marketers

I remember transferring from a Telnet.edu e-mail account in college to a profoundly new and exciting product called Hotmail. Hotmail was web-based, so I could log in anywhere. It was new enough that my address was myname@hotmail.com . There were no numbers, no dots, no underscores—there was just my name…. Read more“Why Hotmail’s Upgrade Could Benefit E-Mail Marketers”

Fewer E-mail Blasts = Higher Revenues & Click-Through Rates

At emailInsider, Loren McDonald explores the struggle to strike the right balance between e-mail blasts and increased revenue. The piece notes that companies sending a high volume of e-mail blasts–specifically automated, triggered e-mails–tend to alienate potential customers–while they enjoy short-term profit spikes, they do so at the risk of lowered… Read more“Fewer E-mail Blasts = Higher Revenues & Click-Through Rates”