Happy 17th Birthday, Banner Ads!

Did you know that 17 years ago today, in 1994, Hotwired.com pioneered a movement that would, with time, grow into a $24B when they set up and ran the first banner ads? Murray Newlands even says so…and more at Adotas. Although banner ads now–just short of 20 years after their… Read more“Happy 17th Birthday, Banner Ads!”

AM Affiliate: Online Ad Revenue to Shrink If Economy Tanks, Display Outpacing Search?, + More

» With the prospect of further economic contraction, Peter Kafka reasons that the online ad sector may not be dented severely, but will experience somewhat limited growth as a consequence. [AllThingsD] » Agree or disagree?: “A race to the bottom. That’s how we have often described the behavior of many… Read more“AM Affiliate: Online Ad Revenue to Shrink If Economy Tanks, Display Outpacing Search?, + More”

AM Affiliate: Generic Top-Level Domains Cause Controversy, Relive Bryan Eisenberg’s ASE Keynote, + More

» “The Wild West days are nearing an end for SMS marketers.” – Kevin Wallach [Performance Marketing Insider] » Which side of the generic top-level domain name issue are you on? [Adotas] » An unlikely segment whose patience with Tumblr is wearing thin? Fashionistas. Especially Ann Taylor. [Betabeat] » Take… Read more“AM Affiliate: Generic Top-Level Domains Cause Controversy, Relive Bryan Eisenberg’s ASE Keynote, + More”

AM Affiliate: Gamble on Invisibility, Facebook Owns 1/3rd of all Display Ads, + More

» Here’s a great post about putting some faith in something that is invisible; as affiliate marketers, we do something everyday by gambling with new campaigns and betting on new trends–the important part is learning to sort out the bruised apples from the best. [Seth Godin] » While Aol is… Read more“AM Affiliate: Gamble on Invisibility, Facebook Owns 1/3rd of all Display Ads, + More”

AM Affiliate: Be Relentless, Maybe Content Farms Aren’t So Bad, + More

– “Intelligence combined with relentless persistence.” – Sanjay Sabnani, on what it takes to be successful in affiliate marketing…or any endeavor, really. [Jonathan Volk] – Humans process visuals 60,000 times faster than they do text–there’s an untapped gold mine in that. [MediaPost] – Hard questions! Are content farms really the… Read more“AM Affiliate: Be Relentless, Maybe Content Farms Aren’t So Bad, + More”

AM Affiliate: The Perks of Organizing for Joy, Creating Solid Content, + More

– Poor sales copy: An unintentionally easy exit for barely-interested customers that could otherwise become genuine sales leads. [Finch Sells] – More corporations would benefit from “organizing for joy.” [Seth Godin] – Potentially a boon for email marketers and a bane for consumers on the receiving end of email marketers’… Read more“AM Affiliate: The Perks of Organizing for Joy, Creating Solid Content, + More”

AM Affiliate: Twitter Can Predict the Stock Market, 30% of World Wired, + More

– There’s a mix of business and poetry in Seth Godin‘s blog post today about four different kinds of roads. [Seth Godin] – BlogWorld Expo, it turns out, inspired usually competitive affiliates and affiliate marketers to band together and form their own cliques. [Super Affiliate Twins] – The perks of… Read more“AM Affiliate: Twitter Can Predict the Stock Market, 30% of World Wired, + More”

AM Affiliate: 2010’s Great Brand Dilution, Terrible Email Practices to Avoid, + More

– A few very insightful notes on social media’s instrumental role in the Great Brand Dilution of 2010. [Brian Solis] – Sometimes there can are never enough hours in the day to generate as much income as you want. For that, it’s about setting goals and deadlines and making sure… Read more“AM Affiliate: 2010’s Great Brand Dilution, Terrible Email Practices to Avoid, + More”