AM Affiliate: TechCrunch Dissolution Imminent?, Affiliate Marketing Shatters Glass Ceilings, + More

» Everyone (who works in a very small subset of Manhattan media) is closely following what may result in the dissolution of TechCrunch. [TechCrunch] » The future of interactive advertising: Moving beyond cynicism to collaborative? [Adotas] » Netflix loses a critical Starz contract, just as its new price hike settles… Read more“AM Affiliate: TechCrunch Dissolution Imminent?, Affiliate Marketing Shatters Glass Ceilings, + More”

AM Affiliate: Program Your Audience, How to Not Screw Up Conferences, + More

» Is marketing’s end-goal simply to program your audience? [Seth Godin] » Lisa Barone owns the FCC with this essential piece about how the web isn’t hurting journalists; lazy journalism is. And she definitely has a point. [Outspoken Media] » Digital subscriptions might be a boon for magazine content, but… Read more“AM Affiliate: Program Your Audience, How to Not Screw Up Conferences, + More”

Blue Phoenix Media Stops By Outspoken Media to Talk Brand-Killing Tweets

We love to stop by our friends’ places to talk strategy once in a while. We visited Murray Newlands‘ blog to talk about some basic rules to follow to achieve affiliate marketing longevity, then we dropped by the HasOffers blog to contemplate content. We even got a few words in… Read more“Blue Phoenix Media Stops By Outspoken Media to Talk Brand-Killing Tweets”

Storm Brews On Eve of Arianna Huffington’s ad:tech Keynote

Everyone’s ad:tech experience is different. Right now, members from our team are on the ground at the Moscone Center are on the expo floor, meeting with old friends and new prospects. It’s going to be a long day today–not just for us, but for over 250 other companies too. We… Read more“Storm Brews On Eve of Arianna Huffington’s ad:tech Keynote”

AM Affiliate: IE 9’s Big Break, Mark Glaser Leads Thoughtful Debate on Future of Content, + More

– Microsoft is bouncing back in a big way: Since its release, Internet Explorer 9 has been downloaded 2.3 million times. [MSNBC] – Fancy yourself a gadget scribe? Engadget’s hiring! No amateurs, though! [Engadget] – A great schedule (rather, Lisa Barone‘s schedule) of worthwhile panels to explore at SES next… Read more“AM Affiliate: IE 9’s Big Break, Mark Glaser Leads Thoughtful Debate on Future of Content, + More”

Why It’s Up to Us to Diversify In Social Media

We’ve been a bit content-crazy lately, but with good reason. Content is king, after all. But more importantly? As Google becomes more discerning with their search algorithms and backlinks from high-authority websites become an increasingly valued currency, the premium on actually owning your content will grow. [ what does viagra… Read more“Why It’s Up to Us to Diversify In Social Media”

Gawker, Aol-HuffPo, and the Future of Content

It’s been an epic week in the world of content. Two landmark developments are Gawker Media’s new redesign and that expensive Aol buyout of The Huffington Post. And both are likely to make the way you, as a marketer who might consider dabbling in content creation, reconsider the way you… Read more“Gawker, Aol-HuffPo, and the Future of Content”

Blue Phoenix Media Stops By the HasOffers Blog

What’s better way to spend a chilly, frostbitingly cold January Monday than to stop by the HasOffers guest blog for a one-off? Our topic of choice? Content. In case you’ve been living under a rock for the last 24 days, 2011 is shaping up to be the year of the… Read more“Blue Phoenix Media Stops By the HasOffers Blog”

AM Affiliate: The Perks of Organizing for Joy, Creating Solid Content, + More

– Poor sales copy: An unintentionally easy exit for barely-interested customers that could otherwise become genuine sales leads. [Finch Sells] – More corporations would benefit from “organizing for joy.” [Seth Godin] – Potentially a boon for email marketers and a bane for consumers on the receiving end of email marketers’… Read more“AM Affiliate: The Perks of Organizing for Joy, Creating Solid Content, + More”