Posts Tagged ‘Content Farms’

Lynda.com: A Content Farm That Even Google Would Love

Wired takes a moment out today to talk with Lynda Weinman, the sharp mind behind Lynda.com. In their Q&A, Weinman reveals a few principles which might explain why even though users shun content farms en masse, they’re willing to fork over $25 a month to access Lynda.com‘s prolific library of instructional videos.

AM Affiliate: Work Hard Not Long, Opt-Out Text Messages Attract Lawsuits, + More

- An insightful proverb about hard work vs. long work. [Seth Godin] – We all know the importance of opt-ins and even double opt-ins, but Twitter, Facebook, and Myspace are fielding litigation stemming from allegedly unauthorized opt-out messages sent by the services. [MediaPost] – Are you so wrapped up in keyword optimization that you’re forgetting [...]

AM Affiliate: Is Your Receptionist Costing You Conversions?, Is Google Creating Black Hats, + More

- One thing that could be costing you a whole lot: A receptionist who turns off potential new customers by not being interested. [Seth Godin] – Google’s crusade against content farms claims an unlikely property: The New York Times-owned About.com [SearchEngineLand] – With their aggressive slash-and-burn of content farms, is Google inadvertently creating a whole [...]

PM Links: Are Some Content Farms Viable?, The Way You Think About Marketing Might Be Outmoded, + More

- In the wake of Google’s mass slash’n’burning of content farms, this is an eerily valid question to ponder: Is bad content simply in the eye of the beholder? [TechDirt] – Apparently the very idea of “campaigns” and “flight dates” is outmoded. This is news to much of the B2B world which still continues to [...]

AM Affiliate: Chaos Is Productive, Learn to Brand Yourself, + More

- Conducive to workplace productivity: Chaos. [Seth Godin] – Data mining is the next social media frontier. [Mashable] – There are no more original ideas left! [Outspoken Media] – Which is just as well, as Google’s slashing and burning content farms starting now. [GigaOm] – Take a look at this great personal branding seminar from [...]

AM Affiliate: Be Relentless, Maybe Content Farms Aren’t So Bad, + More

- “Intelligence combined with relentless persistence.” – Sanjay Sabnani, on what it takes to be successful in affiliate marketing…or any endeavor, really. [Jonathan Volk] – Humans process visuals 60,000 times faster than they do text–there’s an untapped gold mine in that. [MediaPost] – Hard questions! Are content farms really the problem or are you just [...]

AM Affiliate: Are Content Farms Viable + More

- The case study in the HuffPo-Aol merger is this: That it’s unlikely you can build a long-term business model based solely on cunning SEO tricks and fooling search engines. [Slate] – Bad content is a bane of the internet and here’s one way that you, as a content manager, can take action to make [...]

AM Affiliate: 3 Ways to Finance Your Paid Traffic Campaigns, Content Farms A Blight On the Internet, + More

- Good morning, New Yorkers! Planning on working from home? Well you shouldn’t, because while road conditions are hazardous, they’re nowhere near as bad as the hundred other winter storms we’ve had! [Gothamist] – Speaking of working from home, there’s a heated debate going down whether affiliate marketers prefer working from home or in a [...]