» Disney and YouTube are partnering up in a deal that may make both media companies much bigger forces digitally. [NYT] » Putting the final touches on your ad:tech NYC schedule? Look at are listing of hot parties going on for the next few days. [BPN] » Google+ is starting to roll out Google+ Pages, [...]
Posts Tagged ‘Branding’
November 7th, 2011
Affiliate Bites: Disney and YouTube Buddy Up, Google’s Blogger Suffers After Freshness Update, + More
Posted in Industry News, Internet in the world, Marketing, Social Media 
Tags: ad:tech, ad:tech New York, Apple, Branding, Email Marketing, Google 
No Comments »October 18th, 2011
Affiliate Bites: How to Brand #OWS, Twice As Many Female Entrepreneurs in Tech in Last 3 Years, + More
» The world is paying attention the Occupy Wall Street protests–and that includes marketers who are dissecting the movement for its brand appeal and jingoism. [TIME] » Find out how one social entrepreneur is turning your social ephemera (status messages, Likes, tweets, etc.!) into hyperlocal ad inventory. [BetaBeat] » The number of female founders in [...]
Posted in Internet in the world, Marketing, Posts, Social Media Tags: Branding, OWS, Social Advertising, Tech No Comments »September 6th, 2011
Facebook Security Loophole Lets You Nab Page From Owner
Word of caution to brands utilizing Facebook Pages: A bug currently allows non-founding admins to strip owners of all administrative privileges of their respective Facebook Page. The video below demonstrates this. No word on when this bug will be fixed, so take care when appointing your brand ambassadors. In the meanwhile, come hang out at [...]
Posted in Industry News, Internet in the world, Marketing, Social Media Tags: Branding, Bugs, Facebook Pages, Loopholes No Comments »August 1st, 2011
Affiliate Lunch: Why Brands Need Loyalty Programs, Is Your Affiliate Manager Doing All They Can?, + More
» The best part of loyalty programs for brands? Targeting the most efficient segments of their customer base. [Adotas] » According to a survey, Internet Explorer users may not be the brightest users. [Mediapost] » Kunur Patel says that the pipes are broken in the mobile marketing world. [AdAge] » Peter Hamilton outlines five reasons [...]
July 7th, 2011
Google Says No Such Thing as a Private Profile
Google has just announced on its Google+ Project help section that all private profiles will be deleted come July 31. The only thing required for a public profile is name and gender — all other information can be managed or simply not entered.
June 22nd, 2011
30 Things to Do If You Want Your Company Blog to Fail
It seems like everyone has a company blog. We certainly do (you’re reading it right now!) But is everyone striving towards better practices in the world of corporate blogging? In such a crowded playing field and with every company suddenly embracing social without necessarily forging a plan of attack, there are a lot of blogs [...]
Posted in Industry News, Internet in the world, Marketing, Social Media, Technology Tags: Blogging, Branding No Comments »June 22nd, 2011
AM Affiliate: Stop Chasing Rankings, This 15 Year-Old Just Sold His Tech Start-Up, + More
» When chasing the rankings starts disrupting your business model, it’s time to take a step back and stick to what you know best. [Seth Godin] » There’s a lot of bubble blather lately, but at least one tech VC believes that when those bubbles pop, the fall-out won’t be so bad. Also? There was [...]
Posted in Industry News, Internet in the world, Marketing, Social Media, Technology Tags: Branding, Hacktivism, Tech Bubble No Comments »June 21st, 2011
AM Affiliate: IBM Takes Credit for Inventing Computers, Cigarette Marketing Gets Ugly, + More
» Google’s Doodle of the Day rocks: It’s a Takashi Murakami-inspired tribute to the First Day of Summer. [BuzzFeed] » IBM has taken credit for inventing the personal computer; fact-checking tech bloggers are fuming over this incorrect assertion. [Ars Technica] » Cigarette marketing is about to get a whole lot uglier thanks to new laws [...]
Posted in Industry News, Internet in the world, Marketing, Social Media, Technology Tags: Art, Branding, Google, IBM, Marketing, Takashi Murakami No Comments »June 4th, 2011
Bonus Points: Summer’s Finally Here! Edition
Well hello, weekend workers. Now that June is here, we’ll declare it Summer, even though Summer doesn’t technically start for another 17 or so days. So whether you’re checking in from your backyard hammock, from an iPad at a park, or you’re seeking refuge inside an air-conditioned Apple Store–where miracles do happen as you’ll learn!–catch [...]
June 1st, 2011
3 Brands Botching Social Media Lately
Sure social media still remains a bawling toddler of an industry–no one’s quite masterminded the ROI aspect of it, but everyone’s tacitly agreed that there’s something very valuable in a medium that allows you to connect with consumers directly. Still, it remains curious–especially in the wake of Chrysler’s Twitter debacle–we’re never going to let you [...]
Posted in Social Media, Technology Tags: Branding, Courtney Love, Secret Service, Twitter, Wendy's, YouTube No Comments »
