We are pleased to announce that we will be attending ad:tech in San Francisco ! This exciting event will take place from April 19 -21, 2010 at the Moscone Center. Not only will the conference be in an exhilarating (and slightly crazy) environment, but ad:tech will also offer access to the top dogs of online marketing. YAHOO, Microsoft, and Linkedin are a few of the notable companies that will be present. The conference will include over 265 exhibitors with a projected attendance of 9000+ people from varying B2C to B2B lead generation verticals.

Before we head out to San Francisco, here are a couple things you might want to know about Blue Phoenix Media, Inc. before meeting us at ad:tech. We have an extensive list of 200+ advertisers and 4,000+ active publishers that make up our affiliate network. We built and own 20+ exclusive web properties to maximize brand awareness as well as Education Portals that generate quality leads through our proprietary lead generation technology. Education, Consumer Products, Health and Diet are the top performing verticals however, we also offer campaigns in over 20 other verticals. And lastly, we have a Coreg platform to serve into registration pages to monetize websites.

Now that you know a bit more about us, we think it’s time for you to meet the Blue Phoenix Media, Inc. team! Our CEO Amy Sheridan and COO Malaika Schmidt, founders of Blue Phoenix Media, Inc. along with the team of affiliate managers will be setting up shop at ad:tech. If you’d like to schedule a meeting in advance, shoot us an email at meetings@bluephoenixmedia.com. See you at the Moscone Center in San Francisco.

If you get into San Francisco early, we are having a party on Sunday night at Nickie’s. Bring a stack of business cards and join us! Come early to ensure that you get in.

Nickie’s
April 18th 10pm-2am
466 Haight Street (Fillmore), San Francisco CA

My Godson is in quite a different position. He’s sitting like a deer in the headlights, just  waiting to line up with millions of his peers when he graduates, only to  eagerly sprint head-first into a series of doors being slammed in his face. After all, while the job market is tough, it’s probably a lot tougher when you have absolutely no real-world experience (sorry, Bill).

Now he’s a smart kid, he went to a good school,  got good grades, and things are bound to turn around sooner or later. Until he’s able to get a job in his field of studies, however,  he may want to check out these great business opportunities : My Free Affiliate Site , Secret Cash Loophole , and Specialty Merchandise Corporation (Email only)!

A recent report by JiWire concluded that 23% of mobile wifi users plan to purchase an iPad in the next 12 months. With numbers like that one would expect the marketing industry to be jumping all over iPad advertisements. Another article from Adotas asks if marketers are just as excited as consumers about the iPad and its widespread popularity. The reaction, based on industry buzz, seems to be lukewarm at best.

Specifically, in our sector of online marketing, in affiliate marketing, the response to the iPad has been virtually frigid. At the end of the day, the iPad brings affiliate marketers another medium in which to get advertisements up, and based on the hype, more sets of eyeballs clicking on those ads. Affiliate marketing found its way into mobile computing with ease, yet that type of excitement seems to be lacking when it comes to the iPad. The other factor here is timing. Thursday Apple is holding its application developers conference and rumored to be rolling out its own mobile advertising network (creatively titled iAd). As the week draws to an end, we’ll probably know more about the iPad and its advertising platform.

Since the verdict is still up, I’d like to leave an on open question to affiliates: Are you planning on targeting iPad users in your affiliate marketing efforts? Drop us a line, let us know.

The iphone changed the landscape of mobile technology.  Most importantly, it put smartphones in vogue.  Smartphones became fashionable, they were no longer relegated to businesspeople and blackberry’s.   Regular everyday people started buying smartphones, they wanted to access the internet on the go.  Comscore claims that 30% of smartphone users accessed social networks from their phones in January of 2010, up 22.5% from ’09.  The mobile audience had grown to well over 55 million by June of 2009, and with it came the rise of mobile ad networks.  Affiliate marketers were quick to join in on the fun, harnessing admob and similar mobile networks, placing their offers in mobile applications, and overall cashing in on the mobile revolution.  Just another testament to the affiliate marketing industry and its ability to change and grow.  Though we came out of emails and static banners, we’re on iphones and blackberries.

Here we are again though, smartphones are here to say, and we’ve got tablets on the horizon.  Though it might still be tough to tell if the ipad will boom or bust, it’s a safe prediction that technology is on a road to mobile computing and web access.  It’s up to the affiliate marketing industry to leverage these new content distribution systems and use it to our advantage.  In an industry that seems to find itself on the forefront of every new form of media, I’m not all that concerned that affiliate marketing will continue to grow to become a dominant force in both mobile and tablet advertising.

Beyond mobile computing, the internet as we know it still remains to be one of the largest resources for research, learning, and discovery.  The only way to research, learn, and discover online is via searching – and affiliate marketing has poised itself as a factor in search marketing from the get go.  The moment Google released adsense and adwords, affiliate marketers have clamored to perfect their search strategies and techniques.  Search isn’t going anywhere, It’s just growing (real-time search anyone?)  Affiliate marketing, despite a few road bumps here and there (the dreaded “google slap”) will continue to leverage new search techniques into an effective means for promotion.

The affiliate marketing industry’s latest success is a social one.  Even though the Jetson’s never talked about “poking” anyone on facebook – social media has stormed into the digital landscape and it’s here to stay.  (I know, shocking news right?).  The affiliate marketing industry has always managed to use the best forms of methodology to penetrate any new form of online media.  Social media included.  Though it’s getting tougher for affiliate marketers to get ads on Facebook, this can only work wonders in weeding out anyone with less than moral practices and make sure compliant, competent marketers are the only ones in the space.

With all these changes occurring in both technology and the space, the competition changes.  Affiliate marketers, true to definition, are some of the smartest – most innovative entrepreneurs in the digital space.  Because of their drive, companies all over the space are raising their standards, making their guidelines more stringent, and ensuring best practices.  Advertisers are demanding more out of their affiliate program.  Networks (like BPM) are acting as watch-dog’s, dedicating compliance teams to making sure best practices are in place.   All in all, these changes are great for the industry, a survival of the fittest if you will.

No one’s driving a flying car (yet), but the future’s here.  And in the world of affiliate marketing its either change with the times, or get left behind.

If done right, Affiliate Marketing is a great way to earn a living. You can work from home, wear a bathrobe to work, and make a great deal of money.  It’s essentially the pinnacle of the American Dream™. Unfortunately, countless people with dollar signs in their eyes jump in without any sort of game plan. And while some people do get lucky, you’re not likely to succeed in the long term without some sort of strategy. Although there are many tricks of the trade–perhaps too many to keep track of–I feel like a lot of people overlook the fundamentals. Some of those basic rules:

1. Make a list and check it twice. If you’re an email marketer, you’re going to need a big list. It’s also important to have some idea of who’s on that list, rather than spending a ton of money on a list of random emails. An excellent way to generate a list is to offer a free newsletter, in exchange for an email address. This allows you to dictate who signs up for your newsletter/blasts so that you can send offers that will speak to your audience.  Also important: To make sure that your audience is legitimately interested by implementing a double opt-in process. By sending out a confirmation email to your list and asking them to confirm their signup by clicking on a link, you’re not only filtering out bad addresses and dummy accounts, but you’re also complying with CAN-SPAM laws. This can save you a lot of headaches down the road.

2. Engage your audience. If you’re creating a website, invest in a domain name. It’s easy to use prefab platforms with site-building tools like Blogspot. but it’s also easy for search engines to gloss over long and complicated extensions associated with such sites. Figure out what you’re selling and who you’re selling to. Create the catchiest, shortest domain name that you can, and whenever possible, make sure it ends in “.com”. Another tip here is not to make your site a giant commercial. It’s important to have content on your site that will draw an audience and keep them coming back. A good way to think of this is Infomercial vs. TV Show. You’ll watch a TV show and put up with a commercial or two every so often. On the other hand, I don’t know anyone who has voluntarily sat through an entire infomercial. With repeat visitors, you can rotate offers and help to build a constant revenue stream.

3. Strategize with your Affiliate Manager. No matter how you’re driving traffic, take advantage of your Affiliate Manager. If you’re not sure which offers to run, ask which is converting better. Two offers that may look very similar on paper may be performing on completely different levels. Let your Affiliate Manager know what you’re doing, who your audience is, and what offers are performing the best for you. They can use this information to help determine which offers will make you the most money. That’s why you’re doing all this in the first place.

So, if you’re an email marketer who can target dads across the country, or really any male between the ages of 25 and 65, we have some great offers for you!

To prep for the summer, we have Fishing Club. For the winter, we have Hunting Club. For the weekends, we have Handyman Club. For every weeknight, to help quench Dad’s thirst for facts, we have History Channel Club. All of these great first-page submits pay $1.60!

Finally, to help Dad to catch that extra buck he’s always chasing, we have Rich Dad Coaching which pays a whopping $5.80 for a first-page submit!

As I celebrate another birthday and reflect upon my youth, I realize how soft my generation has gotten. It used to be that to write a paper, one had to select a topic, go to the library, and find appropriate research materials using something called the Dewey Decimal System. Now all you have to do to achieve the same thing is to plug a few search terms into a search engine without leaving the comfort of your own home. Even worse was having to actually *read* through a lot of the material in order to even know whether or not it was even relevant to your paper. “Ctrl+F” has pretty much solved that little problem.

The absolute worst part (and this may be a little bit more specific to me, personally), was having to use a foreign language dictionary. I spent a lot of time in high school and college studying foreign languages, and spent hours of my life sweating over whether the translation of “wind” that I had used in a paper meant “air that’s moving fast” or “what you might do to a watch” (yes I had a watch that wound).

If I had had a product like Babylon Translation Software, I could have avoided many sleepless nights. I may have even gotten better grades. It’s a quick download, available in 19 countries over five continents. Learn how to say “show me the money” in every language on the planet!

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  The Blue Phoenix Media team will be at the Affiliate Summit West 2010 in Vegas!  This event will be fully loaded with experts, vendors, affiliate merchants and networks ready to share their expertise and create money making relationships that will help affiliates rack up on the big bucks for 2010 and so on.  Some of the speakers include Larry Adams from Google, Dave Gaetano of the New York Times and the CEO of Offers.com, Steve Schaffer.  Some other companies that will be in the building are Facebook, Affiliate Future, Resource Nation and Hub Spot. 

Yes, these speakers and companies are fabulous movers and shakers of the online marketing world; however, it’s only right that we take a few seconds to boast a few of our many attributes that we feel you should know about before meeting us at Affiliate Summit West.  We’re known for our affiliate network which consists of over 200 advertisers and 4,000 publishers.  We’ve got our back end PHP server along with 20+ exclusive web properties to maximize brand awareness that we’ve built and own as well as various Education Portals that generate quality leads.  We offer campaigns in over 20 verticals which include Education, Consumer Products, Health and Diet, to name a few.  We also have a Coreg platform to serve into registration pages to monetize websites.

Now that we’ve gotten that out of the way, our CEO Amy Sheridan and COO Malaika Schmidt along with their team of affiliate managers will be in full effect at Affiliate Summit.  If you’d like to schedule a meeting, shoot us an email at Meetings@BluePhoenixMedia.com, otherwise just stop by Table #7 on Sunday January 17, at the Affiliate Meet Market, Rio All Suite Hotel & Casino in Las Vegas, Amazon A-E
Time: 12:00pm – 6:00pm .  See you soon!