Dear Mr/Ms. Affiliate,

I find it puzzling that once you have been approved to be a part of our network, you all of a sudden mysteriously become unreachable. My emails go unanswered and my calls are almost guaranteed to go straight to voicemail. I understand that for the most part networks are self-service and that you don’t really need anyone to tell you how to pick up offers for the umpteenth time. But believe it or not, I am not calling you to tell you something you already know.

The reason I call is because I want to work with you in figuring out how I can make it easy for you to generate substantial revenue with our network. I can tell you details about an offer that’s not written in the campaign description – like how one offer performs when promoted via search versus email or which creative is performing the best. I can tell you the brand newest offers on the network before they even go out on the affiliate newsletter, where everyone will see them and will want to pick them up.

Heck, I’ll even go so far as to cater our calls so that if you tell me you only want to hear about diet offers, you won’t hear anything but diet offers. Every now and then though, I will be brazen and tip you off that an education or financial offer or some other vertical is performing extremely well and worth looking into. Rest assured, I only do this with your best interest in mind.

I wish I could say that one phone call translates into dollars, but sometimes it takes several phone calls and even more phone calls and a few emails back and forth to get you paired with the right offer. This is why I call you more than once – not to annoy you, but to figure out which offer you can work your skills on (within compliance guidelines, of course!)  to take you into super affiliate status.

So the next time you see my number pop up on your caller ID, give me a chance and pick up the phone. It could be the 5 minute conversation that changes where the commas fall on your affiliate check when affiliate pay day rolls around.

Sincerely,
Your Affiliate Manager

Blue Phoenix Media

Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors.  Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand.  The demographics of these consumers include 40+, Diabetics, AARP Members and Wheelchair consumers.

Thanks to the recession there have been increases in benefit costs to employers, which in turn affect employees.  Employers either cut back on the benefits or require employers to pay higher premiums.  According to Guardian Life Insurance, “nearly one-third of workers think it is more expensive to obtain healthcare coverage at work than it is to buy coverage on their own.[i]”    The people most affected by benefit changes-Blue-collar employees- “value disability, life insurance and retirement benefits more than do professional/managerial and clerical employees.[ii]”  This explains the increase search for outside sources in the insurance/benefit market.

Affiliate marketers may not expect baby boomers to be a target audience online but according to MetLife Mature Market Institute, baby boomers have invested in accessing information on the web and using social media to build support systems for their current needs and interests in such areas as politics, health care and employment opportunities.[iii] This is why there are now a number of Life Insurance, Long Term Care and Disability campaigns infiltrating the Internet Marketing space.

In light of this new demand from consumers, Blue Phoenix Media recently launched some exclusive campaigns in the insurance/benefit vertical for our CPA network.  These offers are Find Me Life Insurance, Long Term Care for All, Your Disability Quote and Top 401K Plan.  The sites are built and owned by us and since we manage the data we are able to provide quick feedback on the quality.  These offers are available for Email, Banner and Search and all convert on the first page.   Affiliate Marketers who want to tap into this market should consider the demographics previously mentioned to provide rich content and optimize your campaign strategy to be profitable.

Contact your Account Manager today to learn more about generating revenue from this high demand market!

Blue Phoenix Media

[ii] http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

[iii] http://www.metlife.com/assets/cao/mmi/publications/studies/BoomersTheNext20YearsEcologiesofRisk.pdf

I was reading an article by Cheryl Kellond titled “Shining A Light on Performance Display Advertising.” In it, she breaks down the components of what makes a successful advertising campaign – that it’s a two-part system, where it’s not all about creative size, better positioning, and smart campaigns, but that it’s also making each ad relevant to the customer. She asks the question, “What good is a perfectly branded, perfectly placed, creative ad if it’s for a product the consumer doesn’t need or want?”

I agree with her wholeheartedly, but my spin on successful advertising campaigns focuses not on the need and rather on the want. According to Maslow’s theory of basic needs, the two most basic needs that must be met are deficiency and physiological needs. These two needs must be met in order for any other higher need to come into focus.

So how does this hierarchy of need fit into a good advertising campaign you may ask? Well, I’d like to think a good marketer is a marketer that can turn any consumer want into a need. Now some of you might think that this is exactly why performance marketing has come under heavy fire, because of deceptive marketing tactics. However, there is a huge difference between using Oprah’s face to market a product when she has not endorsed it versus using a customer testimonial who praises a product.

Put together a campaign that focuses on your product as an aid, a facilitator (not as a panacea) to helping customers fulfill whatever need they are looking to fill and you’ve got yourself a happy customer as well as money coming in.

Blue Phoenix Media