AM Affiliate: Opt-Out to Win Consumers’ Affections, Facebook’s Behavioral Fail, + More

– Giving consumers the right to opt-out of behavioral targeting and tracking will give digital ad networks an edge in the long run. [Adotas] – Facebook‘s omnipresence may be causing users to behave “inauthentically.” [Steve Cheney] – Scary times? The internet has three kings: Apple, Google, and Facebook. [AdAge] –… Read more“AM Affiliate: Opt-Out to Win Consumers’ Affections, Facebook’s Behavioral Fail, + More”

AM Affiliate: Selling Cars, Targeting Men, & More Marketing Matters

– Behavioral marketing is an awful lot like selling a car. [Adotas] – Of all the curious Google doodles, today’s suggests a major change may be in the works for the search giant. [USA Today] – Drowning in a deluge of tweets, voicemails, e-mails, Facebook communiques, and shouts across the… Read more“AM Affiliate: Selling Cars, Targeting Men, & More Marketing Matters”

AM Affiliate: Dubai Says Goodbye to Blackberry, End of Affiliate Marketing’s Golden Era?, & More

– Dubai has banned the Blackberry for tourists and citizens alike. [Gizmodo] – Three Google-compliant ways to be an effective affiliate marketer. [Jonathan Volk] – Why targeted behavioral marketing is just as much a necessity to consumers as it is to advertisers. [MediaPost] – Mashable looks back at five years… Read more“AM Affiliate: Dubai Says Goodbye to Blackberry, End of Affiliate Marketing’s Golden Era?, & More”