Digital Marketing and Tech Trends

Affiliate Bites: What’s the Future of Affiliate Marketing?, Cell Phone Service Hits NYC Subways, + More

» The PMA is asking all advertisers to get ready to immediately start up their previously-paused affiliate programs in California to take full advantage of the year-long stay on tax collection. [Performance Marketing Association] » It turns out that the U.S. and the E.U. have taken contrary stances on the

AM Affiliate: Online Ad Revenue to Shrink If Economy Tanks, Display Outpacing Search?, + More

» With the prospect of further economic contraction, Peter Kafka reasons that the online ad sector may not be dented severely, but will experience somewhat limited growth as a consequence. [AllThingsD] » Agree or disagree?: “A race to the bottom. That’s how we have often described the behavior of many

AM Affiliate: TechCrunch Dissolution Imminent?, Affiliate Marketing Shatters Glass Ceilings, + More

» Everyone (who works in a very small subset of Manhattan media) is closely following what may result in the dissolution of TechCrunch. [TechCrunch] » The future of interactive advertising: Moving beyond cynicism to collaborative? [Adotas] » Netflix loses a critical Starz contract, just as its new price hike settles

Mediawhiz Grabs a Slice of Cake Marketing for Affiliate Partnerships

Fresh from Bloomberg Businessweek is this: Mediawhiz and Cake Marketing teaming up to streamline affiliate marketing. A couple of notable bits from the press release: This new relationship will enable MediaWhiz’s Monetizeit Affiliate Network to deliver Advertiser campaigns in real time to users of Cake’s affiliate tracking platform via a