Sep 02

With Oprah Winfrey and celebrity surgeon, Dr. Mehmet Oz, filing lawsuits against makers and marketers of dietary supplement products recently, online marketing practices in regards to products like Acai and Resveratrol are currently under heavy fire. And with good reason. Dr. Oz praising the anti-aging properties of acai berries on the Oprah Winfrey show is being translated into ads by some internet marketers as these two celebrities endorsing the products when they have not.

What happens when people find out they have been misled? According to an article by the Chicago Tribune, Oprah’s web site has fielded more than 2,000 complaints related to acai-berry products. In addition to the complaints, I imagine this resulted in many charge backs for those marketers who chose the misleading route and a damaged reputation.

Rather than using celebrity names and gimmicks, makers and marketers need to go back to the basics of honest salesmanship – using scientific studies, statistics and testimonials from actual users as the driving force as to why a customer should be purchasing a product. Just as brick and mortar shops need to establish a name and reputation, marketers need to look at their online marketing practices the same way – perhaps even more so, as all you do have on the internet is your name and reputation.

Blue Phoenix Media

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Aug 26
We’ve just launched our new DIRECT Campaign, Nickelodeon My Noggin! Coming direct from MTV/Viacom, My Noggin is a 7-day free trial for an online interactive games subscription for pre-schoolers. These games are based off popular Noggin programs like Dora the Explorer, Diego Animal Rescuer and Yo Gabba Gabba! Load My Noggin today to close Q3 making top dollar.

**Direct**Nickelodeon – My Noggin [1901] Get your preschoolers education off to a great start.

Banner, email and search permitted. Can not be incentivized. Can not bid on keyword or branded terms.
Payout: $11

>>Sign up

My Noggin

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Aug 13




August started out extremely busy and Affiliate Summit East was the perfect beginning to a successful month for Blue Phoenix Media! Affiliate Summit was from August 9th-11th and was in our home base New York City, allowing us to exhibit in full force. The estimated 2,500 expected to attend the show was doubled to over 4,000 attendees, making the show a success for everyone!

The show started with the Meet Market on Sunday, which included a frenzy of eager affiliates and merchants ready to do business. We had a great spot between the entrance and the escalators to the 2nd floor, so no one got through the show without seeing us first. Crowds swooned around our table to find out what Blue Phoenix Media has to offer. There was no time for a break as prospects approached us to the very end of the show. The first day went off without a hitch!

On Monday, the Exhibit Hall event had attendees slipping in long before 10am. Being in the 1st aisle of the 1st floor, again, allowed no one to lose sight of Blue Phoenix Media. Lines formed around our booth from the start, barely allowing anyone to pass through. We were equipped with a full staff from C-Level Executives to well trained Affiliate Mangers, allowing us to serve everyone’s needs at the show. The night ended with our sponsored party with Headlines & Heroes at The Bottom Line at Touch. We celebrated the show’s success in our VIP booth and jammed with Biz Markie who sang his hit ‘You Got What I Need’ inches away from us! Many of our partners came by to celebrate with us and the night closed with a bang.

Tuesday’s expected turnout was pretty decent, considering many attendees may have been curing hangovers. Lines still surrounded our booth and people eagerly waited to find out more about Blue Phoenix. We even had traveling publicity as visitors from the previous days walked around wearing our shirts! The show remained busy to the end and we left with a plethora of new business to pursue!

Thank you to all that came to meet Blue Phoenix and who showed support at our sponsored event!

 


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Aug 03

We are excited that Affiliate Summit East 2009 is coming to our hometown, New York City, August 9th-11th! Of course we will be exhibiting at the event for both the Meet Market on Sunday and the Exhibition event on Monday and Tuesday. For those who don’t know, Affiliate Summit is one of the best industry affiliate marketing conferences that gives affiliates the opportunity to meet with affiliate managers and merchants in person. This is set to be one of the most anticipated networking events in our industry!

Blue Phoenix Media is known for three things. First, we are an affiliate network with over 200 advertisers and 3,000 active publishers. Our most successful verticals are Education, Health and Pharmaceuticals and Consumer Products, but we offer campaigns in over 20 verticals. Second, we have over 20 web properties that we built and own that include Education, Health, Insurance and Time Share verticals. Third, we have our own proprietary lead generation technology that we built and own and we have a Coreg platform that we can serve into registration pages to monetize websites.

We will have a staff of affiliate managers at our booth as well as our CEO Amy Sheridan and COO Malaika Schmidt, founders of Blue Phoenix Media, Inc. If you would like to set up a meeting in advance please email meetings@bluephoenixmedia.com . Otherwise please stop by Table 6 at Sunday’s Meet Market or Booth 1114 at the Exhibit Hall on Monday and Tuesday. We look forward to meeting you in person and starting a business relationship with you!

As always, expect the hottest after parties to proceed each night. We are happy to be sponsoring The Bottom Line @ Touch, 240 West 52nd Street, NY, NY! The party is Monday, August 10th from 9pm to 2am. Be sure to RSVP at http://headlinesandheroes.com/bottomline/. See you there!

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Jun 24

Last week was a busy time for Blue Phoenix as we traveled East and West to visit multiple industry trade shows. Our CEO Amy Sheridan traveled to Florida and Colorado to partake in the Career College Association Convention and Expo in Orlando and Affiliate Convention in Denver. Our Sales team represented here in New York City by visiting DM Days at the Jacob Javits Center.

The Career College Association Convention and Expo was from June 14th-June 16th and included informative seminars, one of which featured famous newsman Ted Koppel, interesting panels and a great networking exhibition. Many key players of the Education space and plenty of partners we currently work with were there in full force. The show overall gave us something to think about and set up potential new business.

The Affilate Convention was from June 17th-June 20th and was a small but intimate conference filled with the youth of this industry. There were panel discussions and an exhibition but the highlight of the show was the fact that there were a lot of affiliates present, which made networking a breeze. There were a lot of younger affiliates in the 18-20 year old range, who were eager to learn and it help us see what the new generation of affiliate marketers have to offer. There was definitely a huge potential for new business. After the show the parties were intimate and there was also time to catch up on work as needed. It was a great city to have a show in for the future.

DM Days was from June 16th-June 18th and included informative seminars, one of which featured Ivanka Trump, and a networking exhibition. The exhibition was smaller this year but there was still potential for business. We managed to touch base with clients old and new and have some new business in the works as we speak. The Buzz Party on the 16th was a jam packed party with a few free drinks, appetizers and fellow marketers anxious to do business. We met with some great potential clients there as well and overall though a smaller show, the turnout was still a success.

Stay tuned for more trade show news when we exhibit in August for Affiliate Summit and Leads Con!!

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May 19


In today’s employment world, the recession has caused some bleak predictions: The consensus of private forecasters is for the unemployment rate to get close to 9% next year, with some forecasters looking for a 10% rate. The Federal Reserve doesn’t expect the unemployment rate to fall below 7% until 2011. Only education and health services reported job gains1. The struggle for employment is steadily increasing, and the rise in education service positions confirms that people are going back to school to get an edge on the competition.

With more people enrolling in schools and education programs, the need for viable access to information is vital. That’s why we’ve created http://mynewdegree.com/. As the newest addition to our Academic Network, MyNewDegree can provide prospective students with the information they need to find the right schools, colleges and education programs.

MyNewDegree provides new and existing students the tools to a wealth of information from the top online databases for education needs to find the right schools, colleges, and education programs, including:

  • Distance education
  • On-site campus colleges and universities,
  • Financial aid information
  • Scholarship information
  • Grants information
  • Loan information
  • Education guides

People believe education is one of the greatest investments anybody can make2. Confronted with a shaky economy and limited job prospects, some recent and soon-to-be college graduates are prolonging their careers in higher education and attending graduate school, rather than immediately breaking into the workforce3. The increase in student enrollment has also increased the number of grants and scholarships to help offset the cost of keeping up in the job market.

If domestic students utilize the full amount of resources available to them then they can finance their education. The increase in grants combined with work study will help students pay for their tuition4. With so many people returning to school and extending their studies, MyNewDegree can not only help students get the most out of their money by providing them with information for scholarships, grants and financial aid, but also be their source in finding the educational programs best suited for their needs.

1http://www.marketwatch.com/news/story/payrolls-down-651000-feb–/story.aspx?guid={3C16959C-FFFD-45BF-848F-9B36B187AB24}&dist=msr_9 2 http://www.postbulletin.com/newsmanager/templates/localnews_story.asp?z=28&a=388399 3http://media.www.thejambar.com/media/storage/paper324/news/
2009/03/05/News/Students.May.Ride.Out.Recession.In.Grad.School-3661599.shtml
4http://media.www.themhnews.com/media/storage/paper999/news/
2009/03/05/News/Stimulus.Plan.To.Provide.Relief.For.College.Students-3660925.shtml

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May 03


There are a lot of marketing events throughout the year and we’ve put together a calender to help keep you informed. If you know of any other events that we missed, please let us know at Blue Phoenix Network. Enjoy and hopefully we will see you there.
 
Calender of Marketing events 2009
Date Location More Info
Mar 10 / 2009   SEMpdx SearchFest 09 Portland Details >>
Mar 10-11 / 2009   ad:tech Sydney Details >>
Mar 10-13 / 2009   PubCon South Austin Details >>
Mar 16-18 / 2009   Marketplaces 2009 Los Angeles Details >>
Mar 23-24 / 2009   OMMA Global Hollywood Details >>
Mar 23-26 / 2009   Search Engine Strategies New York Details >>
Mar 29-Apr 1 / 2009   eMetrics Marketing Optimization Summit
Toronto
Details >>
Mar 31-Apr 1 / 2009   SMX Analytics Toronto Details >>
Apr 2-3 / 2009   SMX Sydney Sydney Details >>
Apr 7-8 / 2009   Ad Age Digital Conference New York Details >>
Apr 7-8 / 2009   ad:tech Paris Details >>
Apr 21-13 / 2009   Marketplaces 2009 Los Angeles Details >>
Apr 22-23 / 2009   PPC Summit Chicago Details >>
Apr 22-23 / 2009   eMetrics Marketing Optimization Summit
Munich
Details >>
Apr 22-23 / 2009   SMX Munich Details >>
Apr 29 / 2009   OMMA Mobile New York Details >>
Apr 29-30 / 2009   SMX Social Media Marketing New York Details >>
May 3-6 / 2009   Search Insider Summit Captiva Island Details >>
May 4-7 / 2009   eMetrics Marketing Optimization Summit
San Jose
Details >>
May 12-13 / 2009   Streaming Media East New York Details >>
May 18-19 / 2009   eMetrics Marketing Optimization Summit
London
Details >>
June 2-3 / 2009   SMX Advanced Seattle Details >>
June 3-4 / 2009   eMetrics Marketing Optimization Summit Madrid Details >>
June 8-10 / 2009   Search Engine Strategies Toronto Details >>
June 9-10 / 2009   ad:tech Singapore Details >>
June 11-12 / 2009   Social Networking Conference
San Francisco
Details >>
June 15-18 / 2009   Internet Retailer 2009 Boston Details >>
June 16 / 2009   OMMA Video New York Details >>
June 16-17 / 2009   PPC Summit New York Details >>
July 4 / 2009   PubCon Europe Details >>
Aug 4 / 2009   eMetrics Marketing Optimization Summit
São Paulo
Details >>
Aug 9-11 / 2009   Affiliate Summit East New York Details >>
Aug 10-14 / 2009   PPC Summit Los Angeles Details >>
Aug 17-18 / 2009   LeadsCon New York, New York Details >>
Sep 1-2 / 2009   ad:tech Chicago Details >>
Sep 2-3 / 2009   ad:tech Tokyo Details >>
Sep 22-23 / 2009   ad:tech London Details >>
Sep 23-24 / 2009   TARGUS info Las Vegas Details >>
Sep 23-24 / 2009   PPC Summit Los Angeles Details >>
Oct 5-7 / 2009   SMX East New York Details >>
Oct 12-13 / 2009   eMetrics Marketing Optimization Summit
Stockholm
Details >>
Oct 12-13 / 2009   SMX Stockholm Details >>
Oct 19-23 / 2009   eMetrics Marketing Optimization Summit
Washington
Details >>
Nov 4-6 / 2009   ad:tech New York Details >>
Nov 10-13 / 2009   PubCon West Details >>
Nov 11 / 2009   eMetrics Marketing Optimization Summit
Mexico
Details >>
Nov 11 / 2009   SMX Mexico Details >>
Nov 17-18 / 2009   ad:tech Beijing Details >>

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Apr 17

Blue Phoenix Media is excited to be attending the upcoming Ad:tech San Francisco 2009 conference! We’ll be doing plenty of meet and greets and are looking forward to seeing you all there!

For those who may not know about us, we are a CPA Affiliate Network with over 2,500 publishers and over 200 campaigns. We have also built our own Proprietary Lead Generation technology which we use to power over 20 of our own web properties.

Our primary focus is Education, Health and Pharmaceuticals and we also do well with Travel, Entertainment and Consumer Products. We work with many Fortune 1000 clients and we have a variety of exclusive and Brand name campaigns.

If you’d like to know more about us and discuss business opportunities with our company, the owners of Blue Phoenix Media, CEO Amy Sheridan and COO Malaika Schmidt will be walking the floor. Email us to schedule a meeting, they’d love to meet you!

Blue Phoenix Media will also be sponsoring a party after Ad:tech on Wednesday, April 22nd 2009 from (9pm – 4am at 1015 Folsom, RSVP here!

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Mar 27
IQ offers are becoming very popular on the internet and we have a bunch that we have just added to our network. These offers are high converters and have been generating a lot of cash. Login or sign up today to get in on it. These offer can be promoted via email, banner, search, and contextual traffic.

IQ Quiz App Great IQ Quiz campaign for facebook. Pays on a pin submit. No incentivization. Cannot use the word ‘free’ to promote. Banner and search permitted ONLY. US only. Age 18+
Payout: $8
>>Sign up
IQ QUIZ – SOCIAL TRAFFIC ONLYTake an IQ Quiz and see if you\’re smarter than your friends. Banner and search Only. Cannot be incentivized
Payout: $7.50
>>Sign up

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Feb 20


News

Make sure you visit us at Table Top T-2 at the upcoming LeadsCon Conference and Expo March 4 – 5, 2009, at the Mirage Hotel and Casino in Las Vegas, NV. We are proud to be a part of an exciting conference and expo that joins the finest companies in the Lead Generation Industry.

Why You Should Go:

LeadsCon provides one of the year’s best opportunities for lead-gen professionals to network, close deals, innovate, and learn. You’ll have access to key decision makers and top executives from the leading companies in the lead generation space. LeadsCon will help you expand your network, your knowledge, and most importantly, your business!

There are many informative sessions and exciting events that will help give you the edge in 2009. These sessions are designed to help you increase your profit margins, attract more customers, and excel both today and in the future.

We look forward to seeing you at Table Top T-2 so that you can learn the latest developments at Blue Phoenix Media. Whether you are an advertiser, publisher, or marketing agency, Blue Phoenix Media can fulfill your marketing needs.

Services

Blue Phoenix Network works with 200 top notch advertisers and a network of 4000 publishers that distribute ads via email, search and banner traffic. We commit to our clients needs in generating, managing and distributing quality leads efficiently and effectively by providing the ability to customize and coordinate online marketing campaigns. We offer targeted banner advertising, search engine optimization, click advertising and email campaigns fully adjustable to fit your specifications.

Blue Phoenix Media can ensure applicable offers are shown to qualified users because our system gives us the ability to target by:

  • Demographic – This includes educational attainment, age, income, disabilities, home ownership, location, and employment status.
  • Geographic (Geo) – Any campaign can be directed specifically to a geographic location by IP address, zip code, or city/state.
  • Contextual – This technique advertises on websites targeted to specific individuals. A contextual ad system scans the text of a website for keywords and returns ads to the webpage based on what the user is viewing, either through ads placed on the page or pop-up ads.
  • Psychographic – Often times we can find attributes relating to lifestyle, values, personality, attitudes, or interests
  • In the past 2 years, we have worked hard to build a proprietary lead generation platform to transfer data and receive server response in real time. This system powers the 15 education-based websites we have built ourselves.

    Just recently, we have chosen to build websites that focus on certain EDU verticals like Criminal Justice, Nursing, Art, Culinary, Master’s and Associate’s. We are making a strong push for the start of Q2 bringing on quality schools for our internal sites.

    We at Blue Phoenix Media pride ourselves on providing our clients with cost-effective campaigns that significantly increase their results. This is possible by continuously reworking campaigns until our clients are satisfied. For a look at a listing of our internal web sites please check out www.theacademicnetwork.com.

    About Us

    Blue Phoenix Media, Inc excels at customer acquisition and interactive lead generation. We retain our clients by consistently delivering high volumes of quality leads and customers on a 100% performance basis. Over the last 9 years our experienced team has developed a competency in driving high volumes of qualified traffic from a variety of distribution channels, converting and qualifying consumer prospects with compelling user experiences, and delivering qualified leads and new customer acquisitions to our clients.

    We are mainly a performance-based online advertising network comprised of a variety of effective large to medium vertical sites, portals and email publishers. Blue Phoenix Media also has its own CPA network called Blue Phoenix Network which is comprised of a team of experienced marketers that have combined their expertise and knowledge to form one of the fastest rising affiliate networks around. Our goal is to provide quality advertisements for our Publishers in order to help them gain their maximum ROI. We strive to work with advertisers that have unique offers that are proven products on the market. We guarantee our performance with one on one service for our clients and partners alike.

    Blue Phoenix Media is partnered with many of the largest publishers to deliver significant reach across many areas of interactive media. Our advertising clients are typically established direct-response advertisers with well-recognized brands and broad consumer appeal. Our advanced network of websites and publishers has grown to over 1,500 handpicked and constantly monitored partners. This online reach, helps draw in over 100 top tier advertising partners, many Fortuneâ„¢ 1000 and 500 companies

    Blue Phoenix Media has the experience, the AOR contracts and the technology to deliver real results for your marketing needs. Contact us today and set up an appointment to visit us at LeadsCon, we’d love to meet you!

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