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	<title>The Blue Phoenix Network Blog - Digital Marketing and Tech Trends &#187; Trade Show</title>
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	<link>http://blog.bluephoenixnetwork.com</link>
	<description>This is Blue Phoenix Network&#039;s blog committed to covering the latest in marketing and tech trends.</description>
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		<title>Affiliate Summit: Las Vegas &#8211; PARTY LIST</title>
		<link>http://blog.bluephoenixnetwork.com/2012/01/08/affiliate-summit-las-vegas-party-list/</link>
		<comments>http://blog.bluephoenixnetwork.com/2012/01/08/affiliate-summit-las-vegas-party-list/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 18:40:25 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Blue Phoenix Network]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Affiliate Summit]]></category>
		<category><![CDATA[Affiliate Summit West]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Nelly]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3933</guid>
		<description><![CDATA[Coming soon is Affiliate Summit West, January 8-10, 2012 at Caesars Palace Las Vegas. We all know there are so many things to do and events to attend, but how do we know where to find them and plan out our trip? We had trouble finding all the events in the past and would not [...]]]></description>
			<content:encoded><![CDATA[<p>Coming soon is Affiliate Summit West, January 8-10, 2012 at Caesars Palace Las Vegas. We all know there are so many things to do and events to attend, but how do we know where to find them and plan out our trip? We had trouble finding all the events in the past and would not want that to happen to anyone else. Below is a list of all the parties and events that will be occurring during this magical 3 days. Use these links to RSVP for these events as well.</p>
<p><span id="more-3933"></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>CHANCE TO WIN $100K</strong><br />
<strong>Six Lucky Players</strong> will be selected to <strong> </strong><strong>Roll Dice Six Time</strong> for a chance to Win $100k from <strong> </strong><strong>Leadsix.com</strong><br />
Caesar Palace Augustus Tower Senator Suite &#8211; Location TBD<br />
Tuesday, January 10<sup>th</sup>, 2012 11 a.m.<br />
Go to <a href="http://www.leadsix.com/" target="_blank">www.leadsix.com</a> for event location</p>
<p>Why Should You Go? You need to be present in order to win. LeadSix wants You to win.</p>
<p><strong>Crush Ads Presents: MailerForum.com Football Sunday</strong><br />
Legasse&#8217;s Stadium @ The Palazzo Hotel<br />
Sunday, January 8<sup>th</sup>, 2012 1:30 &#8211; 4:30 p.m.<br />
<a href="http://www.crushads.com/footballsunday/" target="_blank">RSVP HERE</a></p>
<p>Why Should You Go? Gourmet Legend Emeril will have a buffet present. Also for those football lovers that have to watch  your team in the playoff, will get to network, while watching the game.</p>
<p><strong>The Mailer Meet Up</strong><br />
at Kingpin &amp; Palms Resort &amp; Casino</p>
<p>Sunday, January 8<sup>th</sup>, 2012 7 &#8211; 10 p.m.<br />
RSVP: <a href="mailermeetup.com">mailermeetup.com</a></p>
<p>Why Should You Go? This is the perfect event to get your night started. Not many events are during this time so everyone will be there.</p>
<p><strong>The Three-Peat: Tip Off Party III @ The Hardwood</strong></p>
<p>Sunday, January 8<sup>th</sup>, 2012 @ 10 p.m.</p>
<p><a href="http://thetipoffparty.com/rsvp.html">http://thetipoffparty.com/rsvp.html</a></p>
<p>Why should you go? It will be held the massive 10,000 square foot Hardwood Suit located inside the one and only Palms Hotel and Casino. This is the third time around, which they claim this will be over the top and the best one yet.</p>
<p>&nbsp;</p>
<p><strong>W4’s Affiliate Summit Party: Club Marquee</strong></p>
<p>Monday, January 9<sup>th</sup>, 2012 Doors Open @ 12 p.m.</p>
<p>Limited guest list, please contact you’re Affiliate Manager or RSVP without delay to: <a href="mailto:rsvp@w4.com" target="_blank">rsvp@w4.com</a>.</p>
<p><a href="http://www.w4.com/events/affiliate-summit-west-2011/">http://www.w4.com/events/affiliate-summit-west-2011/</a></p>
<p>Why Should You Go? This is an exclusive party with a limited list at the prestigious Club Marquee. RSVP as soon as possible</p>
<p>&nbsp;</p>
<p><strong>Max Bounty Presents: Affiliate Ball</strong></p>
<p>Monday, January 9<sup>th</sup>, 2012 Doors Open @ 10 p.m.</p>
<p><a href="http://www.affiliateball.com/">http://www.affiliateball.com/</a></p>
<p>Why Should You Go? Grammy Award winning American rapper and actor will be performing some of his greatest hits. “Our parties this year alone have had over 5,000 guests attend. We are by far the largest industry party.”</p>
<p>&nbsp;</p>
<p><strong>Affiliate Fight Night</strong></p>
<p>Monday, January 9<sup>th</sup>, 2012 @ 10 p.m.</p>
<p><a href="https://www.facebook.com/events/182370205192842/?ref=notif&amp;notif_t=event_invite">https://www.facebook.com/events/182370205192842/?ref=notif&amp;notif_t=event_invite</a></p>
<p>Why Should You Go? Not only will you be able to see live MMA fights, but you will hav a chance to meet MMA champions, and the Affiliate Go Go Dancers. There is also open bar with Transportation to and from.</p>
<p>As more parties arise we will inform you about them and ad them to this list for easy reference. So please feel free to check back from time to time to help you organize your trip. Good luck and we hope to see you there.</p>
<p><em>Would you like to see your party listed here? </em><a href="mailto:social@bluephoenixmedia.com?subject=adtechNYCParty"><em>Tell us</em></a><em>! </em></p>
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		<title>Blue Phoenix Media @ Affiliate Summit West 2012: Meet Market Table #104</title>
		<link>http://blog.bluephoenixnetwork.com/2012/01/05/blue-phoenix-media-affiliate-summit-west-2012-meet-market-table-104/</link>
		<comments>http://blog.bluephoenixnetwork.com/2012/01/05/blue-phoenix-media-affiliate-summit-west-2012-meet-market-table-104/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:14:41 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Summit West]]></category>
		<category><![CDATA[Blue Phoenix Media]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[RSVP]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=4105</guid>
		<description><![CDATA[It&#8217;s a New Year and we are excited for big things ahead which include, Affiliate Summit West. This year’s show will be held at Caesars Palace in Las Vegas from January 8th – 10th. If you are attending, please stop by Table #104 on Sunday at the Meet Market and say hello. If you would like to set [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a New Year and we are excited for big things ahead which include, <a href="http://www.affiliatesummit.com/" target="_blank">Affiliate Summit West</a>. This year’s show will be held at Caesars Palace in Las Vegas from January 8<sup>th</sup> – 10<sup>th. </sup>If you are attending, please stop by Table #104 on Sunday at the Meet Market and say hello. If you would like to set up a meeting, please <a href="mailto:meetings@bluephoenixmedia.com" target="_blank">contact us</a>. As always, there will be plenty of parties during Affiliate Summit so, we’ve put together a list to make it easier for you to <a href="http://blog.bluephoenixnetwork.com/2011/12/16/affiliate-summit-las-vegas-party-list/" target="_blank">RSVP</a>. We look forward to seeing everyone!</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Google VS Amazon: Has Google Taken Over?</title>
		<link>http://blog.bluephoenixnetwork.com/2012/01/04/google-vs-amazon-has-google-taken-over/</link>
		<comments>http://blog.bluephoenixnetwork.com/2012/01/04/google-vs-amazon-has-google-taken-over/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 21:51:28 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Blue Phoenix Network]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[bidding]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google ad words]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[merchandise]]></category>
		<category><![CDATA[millions]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[product searching]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=4085</guid>
		<description><![CDATA[Amazon and Google make millions of dollars a year and overall are worth billions. Both are the front runners to online sales and Ad revenue, and are now trying to expand on that. Whose efforts will have the most impact? It may sound like an irrelevant question because they sell totally different products. That was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wikinvest.com/stock/Amazon.com_%28AMZN%29/Data/Revenue/2011/Q2" target="_blank">Amazon </a>and Google make millions of dollars a year and overall are <a href="http://exploredia.com/google-net-worth-2011/" target="_blank">worth billions</a>. Both are the front runners to online sales and Ad revenue, and are now trying to expand on that. Whose efforts will have the most impact? It may sound like an irrelevant question because they sell totally different products. That was true until now. Google is now planning on joining the <a href="http://www.adotas.com/2011/12/google-set-to-challenge-amazon-by-combining-product-search-and-shipping/" target="_blank">product search and shipping</a> industry.</p>
<p><span id="more-4085"></span></p>
<p>Google has made tremendous stride towards becoming the leader of advertising sales. They are the number one search engine, and also own the <a href="http://articles.timesofindia.indiatimes.com/2011-03-28/internet/29354114_1_video-views-youtube-india-second-largest-search-engine" target="_blank">second leading search engine</a>, YouTube. Amazon cashes in at around <a href="http://websiteoutlook.com/www.amazon.com" target="_blank">$300,000 dollars daily</a> on goods alone. Research has shown that this past year they reached <a href="http://www.comscore.com/Press_Events/Press_Releases/2011/8/Amazon_Sites_Visited_by_1_in_5_Global_Internet_Users_in_June" target="_blank">“282 million visitors in June, or 20.4 percent of the worldwide Internet population”</a>. They have built a tremendous rapport with the industry and is one of the immediate website’s people are going to for goods. How does Google plan to overturn them?</p>
<p>Not only do they have the leverage of YouTube, but <a href="http://www.marketingzen.com/10-ways-to-use-google-plus-for-marketing/" target="_blank">Google plus</a> is really beginning to make its mark on internet marketing. Your profile offers many features to build relationships and combine your efforts directly to the Google search engine. Google will combine those websites with their already overpower advertising dominance to help build and drive their<a href="http://www.adotas.com/2011/12/google-set-to-challenge-amazon-by-combining-product-search-and-shipping/" target="_blank"> product search</a> campaign. They will offer a service for one day shipping if you buy a product their product search option. They are reported to be in major negotiations with a shipping company and major retailers like Macy’s</p>
<p>Will this result in Amazon’s declining? Will bidding for keywords, and ad space becoming more tedious and/or too expensive for the small business owner.</p>
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		<title>5 Ways to Make the Most of #adtech New York 2011</title>
		<link>http://blog.bluephoenixnetwork.com/2011/11/07/5-ways-to-make-the-most-of-adtech-new-york-2011/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/11/07/5-ways-to-make-the-most-of-adtech-new-york-2011/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 20:07:35 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[ad:tech New York]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3883</guid>
		<description><![CDATA[Well it&#8217;s ad:tech New York&#8217;o'clock again. And while most people, from exhibitors to attendees to those people who always somehow sneak into the show without ever having a pass just to collect the free swag, have their own methods of making the most of ad:tech New York, we wanted to provide a last-minute how-to guide [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bluephoenixnetwork.com/wp-content/uploads/Schedule.jpg"><img src="http://blog.bluephoenixnetwork.com/wp-content/uploads/Schedule.jpg" alt="" title="Schedule" width="176" height="169" class="alignleft size-full wp-image-3884" /></a>Well it&#8217;s ad:tech New York&#8217;o'clock again. And while most people, from exhibitors to attendees to those people who always somehow sneak into the show without ever having a pass just to collect the free swag, have their own methods of making the most of ad:tech New York, we wanted to provide a last-minute how-to guide to help you make the most of what ends up being a whirlwind 72 hours.<span id="more-3883"></span><br />
<br/><br />
<strong>1.</strong> Whether your plans are just to walk the exhibit floor or hop from one <a href="http://blog.bluephoenixnetwork.com/2011/10/31/all-the-parties-ever-at-adtech-new-york/" target="_blank">one ad:tech party to the next</a>, having something to change into is crucial. But what&#8217;s key are good pairs of shoes. The <a href="http://www.javitscenter.com/" target="_blank">Javits Center</a> is removed from the rest of Manhattan. Unless you want to be waiting in the cab queue, be sure to bring proper footwear so you can walk all those extra avenues.</p>
<p><strong>2.</strong> Make sure you talk to everyone you want to see beforehand. People&#8217;s times&#8211;exhibitors and attendees alike&#8211;fill up fast, so managing a schedule is a great way to try to meet as many contacts as possible.</p>
<p><strong>3.</strong> Bring a pen and notepad. It sounds simple, but you don&#8217;t want to be that guy who, in the middle of an unexpectedly brilliant discussion with a potential partner, has nothing to write with or write on. </p>
<p><strong>4.</strong> Bring snacks. If you&#8217;re exhibiting at ad:tech New York&#8211;as <a href="http://blog.bluephoenixnetwork.com/2010/11/01/3-reasons-to-say-hello-to-blue-phoenix-media-at-adtech-new-york/" target="_blank">we have in the past</a>, having a generous supply of water and power bars will go a long way to keeping you on your feet and smiling. Even if you&#8217;re attending, sometimes items at the concessions can be a little costly at the Javits Center, so bring your own snacks and when you need to take a break, power up and the exhibit floor again.</p>
<p><strong>5.</strong> Follow up. So ad:tech New York is over! You&#8217;ve collected cards, email addresses, and maybe even some secret hand-shakes with brand new BFFs. The next step is to keep the momentum going and in Q4, this is especially tricky. So send a brief thank you email just to keep yourself on your contact&#8217;s radar. </p>
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		<title>Affiliate Bites: Twitter and TV Buddy Up, Super Affiliates&#8217; Super-Fine Tastes, + More</title>
		<link>http://blog.bluephoenixnetwork.com/2011/10/26/affiliate-bites-twitter-and-tv-buddy-up-super-affiliates-super-fine-tastes-more/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/10/26/affiliate-bites-twitter-and-tv-buddy-up-super-affiliates-super-fine-tastes-more/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 17:59:17 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Brian Stelter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Pace Lattin]]></category>
		<category><![CDATA[Super Affiliates]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3833</guid>
		<description><![CDATA[&#187; Brian Stelter examines how old and new media technologies are embracing one another as Twitter and television get more cozy. [New York Times] &#187; Are you a super affiliate with super-fine tastes? Pace Lattin has a few suggestions as to how you can indulge in your taste for the finer things in life while [...]]]></description>
			<content:encoded><![CDATA[<p>&raquo; <strong>Brian Stelter</strong> examines how old and new media technologies are embracing one another as Twitter and television get more cozy. [<a href="http://www.nytimes.com/2011/10/26/business/media/twitter-and-tv-get-close-to-help-each-other-grow.html?_r=1&#038;pagewanted=all" target="_blank"><em>New York Times</em></a>]</p>
<p>&raquo; Are you a super affiliate with super-fine tastes? <strong>Pace Lattin</strong> has a few suggestions as to how you can indulge in your taste for the finer things in life while improving your work setting, too. [<a href="http://performinsider.com/2011/10/must-have-stuff-gadgets-for-affiliates/" target="_blank">Performance Marketing Insider</a>]</p>
<p>&raquo; Of the almost-6,000 requests for information Google receives from the U.S. government, it complies completely or partially to about 93% of them. [<a href="http://www.technewsworld.com/story/73598.html" target="_blank">TechNewsWorld</a>]</p>
<p>&raquo; Here is another post on how new Facebook profile layouts may be affecting marketers negatively. [<a href="http://www.adotas.com/2011/10/how-facebooks-changes-affect-marketing-strategy/" target="_blank">Adotas</a>]</p>
<p>&raquo; According to a study, the average time a user spends daily using a tablet is tantamount to the length of a feature-length Disney animated film: About 90 minutes. [<a href="http://mashable.com/2011/10/25/pew-tablet-news-study/" target="_blank">Mashable</a>]</p>
<p>&raquo; &#8230;and hey affiliates, even the blogworld bigwigs have it tough: <em>HuffPo</em> is being sued by <em>The Times</em> for creating an allegedly copycat blog. [<a href="http://www.betabeat.com/2011/10/25/ny-times-threatens-legal-action-against-huffpo-over-copycat-blog/" target="_blank">Betabeat</a>]</p>
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		<title>AM Affiliate: Facebook Ends Daily Deals, The Importance of Form Design, + More</title>
		<link>http://blog.bluephoenixnetwork.com/2011/08/29/am-affiliate-facebook-ends-daily-deals-the-importance-of-form-design-more/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/08/29/am-affiliate-facebook-ends-daily-deals-the-importance-of-form-design-more/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:03:26 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Summit East]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Faceboko]]></category>
		<category><![CDATA[Forms]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Shawn Collins]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3588</guid>
		<description><![CDATA[&#187; &#8220;We are very excited about the sustained growth during such a fragile economy – it’s a testament to the strength of the affiliate marketing space, even during a recession.&#8221; &#8211; Shawn Collins, on this year&#8217;s turn-out at Affiliate Summit East&#8211;which built on last year&#8217;s numbers. [Feedfront] &#187; Facebook is ending its Daily Deals program [...]]]></description>
			<content:encoded><![CDATA[<p>&raquo; &#8220;We are very excited about the sustained growth during such a fragile economy – it’s a testament to the strength of the affiliate marketing space, even during a recession.&#8221; &#8211; <strong>Shawn Collins</strong>, on this year&#8217;s turn-out at Affiliate Summit East&#8211;which built on last year&#8217;s numbers. [<a href="http://feedfront.com/archives/article004468" target="_blank"><em>Feedfront</em></a>]</p>
<p>&raquo; Facebook is ending its Daily Deals program and ceding that segment to giants like Groupon. [<a href="http://www.mobiledia.com/news/105097.html" target="_blank">Mobiledia</a>]</p>
<p>&raquo; Here are a few great ways you can avoid having your page punished by Google&#8217;s Panda-slap. An easier way might be to approach content marketing as a journalist might, though. [<a href="http://performinsider.com/2011/08/panda_bitch_slap/" target="_blank">Performance Marketing Insider</a>]</p>
<p>&raquo; Could the design of your forms be affecting your landing pages? [<a href="http://sethgodin.typepad.com/seths_blog/2011/08/form-design.html" target="_blank">Seth Godin</a>]</p>
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		<title>AM Affiliate: Everyone&#8217;s Leaping for LeadsCon, Too!</title>
		<link>http://blog.bluephoenixnetwork.com/2011/08/19/am-affiliate-everyones-leaping-for-leadscon-too/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/08/19/am-affiliate-everyones-leaping-for-leadscon-too/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 15:30:33 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Andrew Boer]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[LeadsCon 2011]]></category>
		<category><![CDATA[MediaTrust]]></category>
		<category><![CDATA[Peter Bordes]]></category>
		<category><![CDATA[Warren Corpus]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3549</guid>
		<description><![CDATA[&#187; Vayan Marketing&#8217;s Warren Corpus notes that with the industry&#8217;s two biggest events back to back, many affiliate marketers will likely be left breathless by the time next Friday (one week from today!) rolls around and both ASE 2011 and LeadsCon East 2011 have passed. [Adotas] &#187; And about LeadsCon&#8230;what&#8217;s the deal with that? Well [...]]]></description>
			<content:encoded><![CDATA[<p>&raquo; Vayan Marketing&#8217;s <strong>Warren Corpus</strong> notes that with the industry&#8217;s two biggest events back to back, many affiliate marketers will likely be left breathless by the time next Friday (one week from today!) rolls around and both ASE 2011 and LeadsCon East 2011 have passed. [<a href="http://www.adotas.com/2011/08/affiliate-summit-east-whats-happening/" target="_blank">Adotas</a>]</p>
<p>&raquo; And about LeadsCon&#8230;what&#8217;s the deal with that? Well it&#8217;s more about the panels. And Wednesday and Thursday offer a wealth of brilliant opportunities for those looking to jump to the next level. [<a href="http://www.leadscon.com/leadscon-east-2011/full-conference-program.html" target="_blank">LeadsCon</a>]</p>
<p>&raquo; And about one of those panels, Mediatrust CEO <strong>Peter Bordes</strong> will be a panelist in a session entitled, &#8220;Is CPC the new CPL.&#8221; [<a href="http://twitter.com/#!/mediatrust/status/104296678198214656" target="_blank">@mediatrust via Twitter</a>]</p>
<p>&raquo; Online coupons are working and in a big way. [<a href="http://www.emarketer.com/Article.aspx?R=1008547" target="_blank">eMarketer</a>]</p>
<p>&raquo; <strong>Andrew Boer</strong> taps into the phenomenon of &#8220;mullet content.&#8221; [<a href="http://www.adotas.com/2011/08/trimming-the-content-mullet/" target="_blank">Adotas</a>]</p>
<p>&raquo; Oh, and yes, we&#8217;d still love to <a href="mailto:meetings@bluephoenixmedia.com">meet with you during ASE or LeadsCon</a>, if you&#8217;ll be around.</p>
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		<title>BPM at #ASE11: Schedule a Meeting With Us Now!</title>
		<link>http://blog.bluephoenixnetwork.com/2011/08/18/bpm-at-ase11-schedule-a-meeting-with-us-now/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/08/18/bpm-at-ase11-schedule-a-meeting-with-us-now/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 17:31:59 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Summit East]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3545</guid>
		<description><![CDATA[Schedule a meeting with Blue Phoenix Media at Affiliate Summit East today!]]></description>
			<content:encoded><![CDATA[<p>In the run-up to Affiliate Summit East, we&#8217;re excited to announce that we&#8217;ve got a few meeting spots available and would love to meet all of you face-to-face. So whether you&#8217;re interested in learning about how you can <a href="http://www.bluephoenixnetwork.com" target="_blank">join our affiliate network</a> or <a href="http://www.bluephoenixmedia.com" target="_blank">come on board as an advertiser</a>, there&#8217;s no time like right now <a href="mailto:meetings@bluephoenixmedia.com?subject=ASE2011%20Meeting" target="_blank"><strong>reach out and set up a meeting</strong></a> with us, at <strong>Booth #310</strong> and <strong>Meet Market #24</strong>. Either way, you&#8217;ll be able to stop by collect some of the neat pens we&#8217;ll have up for grabs. </p>
<div align="center">
<img src="http://blog.bluephoenixnetwork.com/wp-content/uploads/newpen.jpg" alt="blue phoenix affiliate summit meeting">
</div>
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		<title>Report: Growth of Affiliate Marketing Defies Slow Economic Recovery</title>
		<link>http://blog.bluephoenixnetwork.com/2011/07/25/big-brands-drawn-to-affiliate-marketing-as-economic-recovery-slows/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/07/25/big-brands-drawn-to-affiliate-marketing-as-economic-recovery-slows/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 19:07:48 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Amazon Tax]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3396</guid>
		<description><![CDATA[Over at Technorati, Pace Lattin documents an interesting trend: The inverse relationship between the growth rate of the affiliate marketing industry and the recovery rate of the American economy. It&#8217;s an especially startling trend because as Lattin notes, &#8220;The advertising industry is often the first industry that sees its revenue shrink in time of economic [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bluephoenixnetwork.com/wp-content/uploads/dollar.png"><img src="http://blog.bluephoenixnetwork.com/wp-content/uploads/dollar.png" alt="" title="dollar" width="173" height="277" class="alignleft size-full wp-image-3397" /></a>Over at Technorati, <strong>Pace Lattin</strong> <a href="http://technorati.com/business/advertising/article/affiliate-marketing-industry-growing-fast-despite/" target="_blank">documents an interesting trend</a>: The inverse relationship between the growth rate of the affiliate marketing industry and the recovery rate of the American economy. It&#8217;s an especially startling trend because as Lattin notes, &#8220;The advertising industry is often the first industry that sees its revenue shrink in time of economic downturn.&#8221; But it seems like after having ten-plus years to come into its own, affiliate marketing is providing that industry with a get-around to such a dilemma. <span id="more-3396"></span></p>
<p>With minimal overhead and countless distribution channels, affiliate marketing is grows at an enormous rate. This year&#8217;s <a href="http://www.affiliatesummit.com/2011/01/14/over-4600-attendees-at-affiliate-summit-west-2011/" target="_blank">Affiliate Summit West celebrated its biggest-ever turn-out</a>, a true gauge of the industry boom&#8211;affiliate marketing provides big brands a great way to hit its numbers. <em>Revenue Performance</em> publisher <a href="http://blog.bluephoenixnetwork.com/tag/Chris-Trayhorn" target="_blank"><strong>Chris Trayhorn</strong></a> says that when faced with tight sales deadlines, many marketing executives are increasingly turning to affiliate marketing. </p>
<p>Another way, beyond numbers, that we can witness the growth and maturing of affiliate marketing? A discussion of &#8220;better practices&#8221; and &#8220;standards&#8221; as put forth by agencies like the Performance Marketing Association. The PMA discusses <a href="http://performancemarketingassociation.com/standards-signal-maturity-and-fuel-growth" target="_blank">the need for standards here</a>.</p>
<p>Of course, the continued success of this particular industry may be contributory to the fact that it&#8217;s currently the subject of <a href="http://blog.bluephoenixnetwork.com/tag/Amazon-Tax" target="_blank">many tax laws</a> angling to cut out a slice of affiliate revenues. </p>
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		<title>Missy Ward to Adotas: &#8220;[Affiliate Summit] Space Would Be Cool, Albeit Cost-Prohibitive.&#8221;</title>
		<link>http://blog.bluephoenixnetwork.com/2011/07/18/missy-ward-to-adotas-affiliate-summit-space-would-be-cool-albeit-cost-prohibitive/</link>
		<comments>http://blog.bluephoenixnetwork.com/2011/07/18/missy-ward-to-adotas-affiliate-summit-space-would-be-cool-albeit-cost-prohibitive/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 19:19:13 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Internet in the world]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[Adotas]]></category>
		<category><![CDATA[Affiliate Summit East]]></category>
		<category><![CDATA[Gavin Dunaway]]></category>
		<category><![CDATA[Missy Ward]]></category>

		<guid isPermaLink="false">http://blog.bluephoenixnetwork.com/?p=3300</guid>
		<description><![CDATA[We just took a look at our calendar and noticed that Affiliate Summit is literally five weeks away. And while we&#8217;re getting everything all set (we have brilliant pens&#8211;and everybody needs pens), it&#8217;s great to see ASE co-founder Missy Ward find some time to talk about the upcoming show at the Hilton New York. Presiding [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bluephoenixnetwork.com/wp-content/uploads/affsume.jpg"><img src="http://blog.bluephoenixnetwork.com/wp-content/uploads/affsume.jpg" alt="" title="affsume" width="232" height="178" class="alignright size-full wp-image-3302" /></a>We just took a look at our calendar and noticed that Affiliate Summit is literally five weeks away. And while we&#8217;re getting everything all set (<a href="http://blog.bluephoenixnetwork.com/2011/02/25/stop-by-blue-phoenix-medias-table-at-leadscon-score-smart-swag/" target="_blank">we have brilliant pens</a>&#8211;and everybody needs pens), it&#8217;s great to see ASE co-founder <strong>Missy Ward</strong> find some time to talk about the upcoming show at the Hilton New York. Presiding over the Q&#038;A is Adotas Senior Editor and <a href="http:/blog.bluephoenixnetwork.com/tag/gavin-dunaway" target="_blank">BPN blog contributor</a> <strong>Gavin Dunaway</strong>. Some of our favorite bits after the break. <span id="more-3300"></span></p>
<p>- Ward on what affiliates, merchants, and networks can get out of ASE: &#8220;Actually, the answers to the questions are synergistic. If you’re in the affiliate marketing industry, you will meet the people who can have a dramatic effect on your business.&#8221;</p>
<p>- On the importance of Affiliate Summit monthly mixers: &#8220;We realized that affiliate marketers can easily fall into the lone-wolf trap so we decided to launch Affiliate Summit monthly meetups in cities around the world so that affiliate marketers can get together to network and learn from one another.&#8221;</p>
<p>- Affiliate Summit <em><strong>Miami?</strong></em> Ward says, &#8220;We’re currently focusing on the growth of our East and West shows and are looking at expanding in other cities at other times in the year.&#8221;</p>
<p>- Our most favorite bit? This one: &#8220;I truly believe that Affiliate Summit’s success lies in the hands of our attendees.&#8221;</p>
<p>Do yourself a favor and read the <a href="http://www.adotas.com/2011/07/affiliate-summit-confidential-with-missy-ward/" target="_blank">whole thing over at Adotas</a>. <em>Now</em>.</p>
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