This week, many marketers went down to Las Vegas for the Targus Interactive Insights Summit. What did they learn? Before we explore what this year’s attendees learned at the IIS 2011, let’s recap what it’s all about. From their website: At the Interactive Insights Summit, uncover strategies that will help you get the most out [...]
Archive for the ‘Posts’ Category
June 25th, 2011
Bonus Points: Victory in Louisiana Edition
Well howdy there, affiliates, and welcome to another weekend! These things are so reliable. There’s one a week. Regardless, a lot happened in the world of technology this week. So sit back and let us curate it for you. » The affiliate tax clocked a major loss as it was defeated in Louisiana yesterday–signalling a [...]
June 8th, 2011
Review Us and Get an Awesome Surprise
Once upon a time not too long ago, Nicki Minaj decided to sample Annie Lennox and yell, “YOUR LOVE, YOUR LO-O-OVE” over that sample. We’re not going to do that. But if you’ve liked what we’ve been doing, we’d love it if could take some time out and let the entire world know. Whether you’re [...]
May 31st, 2011
Are You Guilty Of These 5 Media Start-Up Mistakes?
From Adotas today comes this handy primer from Mike Nolet, of AppNexus and formerly, Right Media. With the digital media ecosystem becoming increasingly competitive, it’s worth it to ask yourself if you’re doing all you can to ensure a sustainable business model.
Posted in Posts 
Tags: Ad Networks, Adotas, AppNexus, Media Start-Ups, Mike Nolet, Right Media 
No Comments »April 19th, 2011
Online Privacy Bill Provides Two Possible Fates for Internet Marketers
Over on GigaOM, David Card digs into the internet privacy bill proposed by Senators John Kerry and McCain. His most important takeaway from the piece? Two very opposite fates for internet marketers: Online content sites: Some traditional publishers might be perfectly happy without web-wide behavioral targeting. They could tout the value of their online/offline audience [...]
April 13th, 2011
Notes From a Keynote: Liveblogging Arianna Huffington’s ad:tech Speech
If you’re not on-site at the Moscone Center in San Francisco, then join in on Arianna Huffington’s keynote at this livestream, courtesy of ad:tech and YouTube. All times are in PST. Follow us at @bluephoenixnyc for coverage and come back later for the full story!
April 12th, 2011
Storm Brews On Eve of Arianna Huffington’s ad:tech Keynote
Everyone’s ad:tech experience is different. Right now, members from our team are on the ground at the Moscone Center are on the expo floor, meeting with old friends and new prospects. It’s going to be a long day today–not just for us, but for over 250 other companies too. We can’t help but think that [...]
Posted in Posts Tags: ad:tech San Francisco, Arianna Huffington, Blogging, Content, The Huffington Post No Comments »March 7th, 2011
How Affiliate Marketers Can Bring the Outdoors Inside
Face it. We do our best/only work when we’re at our desks. And the studies documenting a direct correlation between office plants and elevated moods are copious. But not everyone has the luxury of an east-facing office with tons of sunlight…or the time to develop a green thumb. But a number of niche companies, noticing [...]
