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With our current economy effecting job stability, Education is in high demand. Consumers are looking to improve their skills to maintain their jobs or are looking to change careers altogether due to layoffs or demotions. Online degree programs can provide the solution consumers need to fulfill their goals as well as help alleviate other economic stressors they may face. Online degree programs provide more concentrated areas of study that follow the trends of the real-world job market. They also help consumers save on out-of-pocket costs such as gas for travel, room and board, and other outside expenses.1
You can take advantage of this wave in consumer demand and increase your revenue in the long run with the right marketing strategies. We decided to rethink our marketing strategies and provide verticalized Education portals to improve conversions in this huge market.
We have launched NEW Network Exclusives – Free Criminal Justice Info, Free Culinary Info, Free Nursing Info, and Free Graduate Info this year. By focusing on specific concentrations we are able to get better results. “According to a report from the Bureau of Labor Statistics, 14 million job openings are projected to spring up for degree-wielding professionals between 2004 and 2014.â€2 We can help consumers take advantage of this opportunity now.
The programs we chose are based on what’s hot in the job market currently. The Occupational Outlook Handbook, 2008-09 Edition from the Bureau of Labor Statistics states that “employment of probation officers and correctional treatment specialists is projected to grow 11 percent between 2006 and 2016.â€3 The same is true for police officers and detectives as “a more security-conscious society and population growth will contribute to the increasing demand for police services.4 This percentage also pertains to the employment of chefs, cooks, and food preparation workers, which â€will have among the largest numbers of new jobs arise, about 351,000 over the period.†5 The highest growth in the same time frame is for registered nurses, which is expected to increase 23%. 6
We expect to pull in tremendous revenue with these new Education portals. Contact your Account Manager today to pick up these programs and maximize your ROI!
1 http://www.associatedcontent.com/article/800637/online_degree_programs_to_be_preferred.html?cat=15
2http://hotjobs.yahoo.com/career-articles-2008_job_outlook_for_new_grads-353
3 http://www.bls.gov/oco/ocos265.htm#training
4 http://www.bls.gov/oco/ocos160.htm#training
5 http://www.bls.gov/oco/ocos161.htm#training
6 http://www.bls.gov/oco/ocos083.htm#training
Blue Phoenix Media, Inc. is prepping for our first exhibit at Affiliate Summit Las Vegas ’09. With this show being in early January, it is the perfect opportunity to meet new prospects and rekindle current relationships in a brand new quarter.
CEO Amy Sheridan and COO Malaika Schmidt will be there to go in depth about the three sides of our business. To give you a head start, here are the three things we do:
1st – We are a CPA Affiliate Network made up of over 200 Advertisers and over 2,500 Publishers.
2nd – We have over 20 Web Properties that we built and own, which range in verticals such as Education, Health, Entertainment and Travel.
3rd – We have our own Proprietary Lead-Generation technology that we built and own and we have our own Coreg Platform that we can serve into registration pages to monetize websites.
Contact us now to schedule an appointment.
We look forward to doing business with you in the New Year!
With customer spending going down, layoffs sweeping through traditional marketing and media channels, and marketing and advertising budgets being cut, the fate of online marketing may look like it’s in for a grim state. However, there is still hope – performance marketing.
For Advertisers, cost-per-acquisition (CPA) marketing provides a pay-as-you-go solution as opposed to pre-paying for estimated leads that may not come through. It also cuts cost in online real estate since some CPA networks do not require a pre-pay to advertise with them. Also, unlike traditional marketing methods, online marketing allows you to track and measure your success rate and be able to target your audience better. CPA networks have a gamut publishers targeting all types of consumers and using various methods such as display, email, and search marketing. This provides you plenty of opportunity to make money without draining your budget.
Publishers can benefit from CPA marketing as well if they keep an open mind. “Those who adapt will do well; those who have a more rigid structure will find it tougher to thrive even though they are in the performance space.1 This means moving along with new verticals that are currently successful and possibly moving away from what has worked in the past but may not be in tune with today’s economic climate.
Blue Phoenix Media/Blue Phoenix Network can be that beacon of hope for advertisers and publishers now and into the New Year. We provide advertisers cost-effective solutions to guarantee high success rates with their campaigns. This includes providing a clean network of hand-picked publishers and a self-service tracking system that provides real-time reporting. For publishers, we provide a variety of verticals to choose from and though we stick with our tried and true education and health campaigns, we also adapt to the ebb and flow of the market and provide relevant campaigns suited for the current state of consumers needs. Contact your account manager today to find out how performance marketing can work for you!
Sources:
http://www.dmconfidential.com/blogs/column/Trends/2091/
http://www.dm2daily.com/
1http://www.dmconfidential.com/blogs/column/Trends/2091/
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Recent predictions regarding the success rate of online marketing this holiday season reveal a general consensus that affiliate marketers will make bank this holiday season despite the current economic downturn. A recent article on Emarketer.com states, “This year 49% of holiday gift spending among US Internet users will occur online, compared with 44% in stores-making this the first time the Web has surpassed the store as the preferred channel for Internet users to purchase holiday gifts.” In order to reap the benefits of the predicted increase of online users, affiliates must have an effective promotional plan that will guarantee a high success rate for conversions and revenue.
Though it may seem last minute with Thanksgiving and Cyber Monday approaching, there is still time to optimize your marketing approach. This includes using related keywords to drive more traffic, sending holiday newsletters highlighting seasonal promotions, tweaking landing pages to appeal to holiday consumers, and providing related content to ensure a quality online experience, which may potentially gain return users. Those who generally promote CPL offers or “freebie” offers may want to try setting up a special holiday section for product offers on their sites or send special newsletters in order to take advantage of the increase of CPS (cost-per-sale) revenue.
Branded campaigns and consumer products are the obvious campaigns to consider promoting since they are more likely to provide special promotions and cater to the e-commerce market. Be sure to consider campaigns related to the New Year as well since consumers will be apt to click on self improvement ads while shopping for gifts. With a good plan and great campaigns, you can be a part of what should be a positive economic turn in the online industry. Contact your Account Manager today to find the right campaigns to bring you success in the final weeks of Q4!
Sources:
http://www.emarketer.com/Article.aspx?id=1006647, http://www.amwso.com/news/affiliatesholidayseason.php, http://www.marketingexperiments.com/improving-website-conversion/ecommerce-holiday-playbook.html, http://www.affiliatetips.com/november-trends-in-the-affiliate-world.html
This year’s show left us feeling like there is hope for us all, in the online industry and all over the world. Possibly inspired by this year’s election theme of change, many came to the show focused and ready to gain new business.
Our second year exhibiting, we had a great corner spot on the first floor with lots of traffic. With people lining up at the exhibit hall entrances, by 10:01am lines were forming at our booth as well, further confirming that this show would be different. We met existing clients, most of who have enhanced their business models, providing more opportunities to make money together and rekindle our current relationships. New clients eagerly found our booth and left us with potential business to pursue for the remaining quarter. Performance marketing and Lead Generation are still going strong and revenue should pick up in this last quarter, especially with the holidays near.
The high demand at our booth this year barely gave us a chance to slip away, but what would be the point of exhibiting if it weren’t that way. This energy continued well into the night on Monday as many hopped from Room Service to Pacha for more opportunities to network, as well as to let their hair down of course.  Though many partied until the wee hours of the night, many locals were up bright and early to vote and endure another full day at the show. The day moved along quickly with the same eager energy as the previous day, but there was an anxious buzz among us as the fate of our country would be decided later on that night. With Obama’s victory that night, hope filled the earth and should flourish in our industry.
Overall, the show was a success and should produce a tremendous increase in revenue. With less than two months left in the final quarter and the optimistic outlook for our country, online marketers should have plenty to do and new breakthroughs in the industry should present themselves in the new year. In the end that’s what these shows are all about, until the next one…
Blue Phoenix Media, Inc is proud to announce we will be exhibiting at the Ad-Tech New York 2008 show on November 3rd and 4th at the Hilton New York Hotel! This is our second year exhibiting and we are excited to be on the first floor this year.
For those who may not know about us, we are a CPA Affiliate Network with over 1,500 publishers and over 200 campaigns. We also have our own Proprietary Lead Generation technology. We own and have built over 20 web properties as well.
Our primary focus is Education, Health and Pharmaceuticals and we also do well with Travel, Entertainment and Consumer Products.
We work with many Fortune 1000 clients and we have a variety of exclusives and Brand name campaigns.
If you would like to know more about us and discuss business opportunities with our company stop by Booth #927. You’ll get a chance to speak with great Account Executives and our owners CEO Amy Sheridan and COO Malaika Schmidt will be there as well. We also have fun promotional items for you to take with you to remember us by.
If you would like to schedule a meeting with us please contact us.
See you there!
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Advertising week was full of events in New York and with multiple conferences happening on the West coast as well it was to our surprise that the OMMA show here in NYC was actually productive. On Thursday we took part of the afternoon to visit the OMMA Exhibit Hall at the Marquis Hotel in Times Square. Having been last year, it seemed there were more companies and a better turnout. Â The exhibit hall had a variety of companies most of who actually showed up this time (Last year there were many empty booths). Â There were many West Coast companies exhibiting at the show as well, some who may have wished they were in Vegas with their other colleagues at the Targus event, LOL. We were eager to go this year since there were more performance based companies to meet with to potentially score new business, which are in the works by the way 
! Â
We spoke to some great company reps who were friendly and thorough. It was refreshing to see so many enthusiastic people really on the grind to boost their business. There was definitely more attendees and the atmosphere of the show was promising.Â
KUDOS to OMMA for a successful exhibit!
Blue Phoenix Media
Mythina Brockington
Senior Account Executive
