This is troubling for a couple of reasons. First, one has to wonder what criteria Google will use to determine the legitimacy of advertisement. Would Colgate and Crest fall under the tooth-whitening umbrella? Will Google be testing the products to determine the validity of an advertiser’s claims? Will they be relying on consumer complaints? If so, how many cases of buyer’s remorse will it take to earn a permanent ban?

The problem is that there is almost a guarantee of false positives. It may just be a statistic, or the cost of doing business as far as Google is concerned, but honest affiliates will be put out of business. How did Google become judge and jury? Furthermore, it is hard to believe that they will forever turn down advertising dollars from powerhouses such as Blockbuster, Netflix and Nutrisystem. Not all continuity systems are evil and one has to wonder where Google will draw the line between what is acceptable and what isn’t. The shame is that a few affiliates may learn where the line is the hard way: with a lifetime ban.

Google’s attempt to clean house may end up backfiring on them, as this shift could just send a slew of advertisers to competing search engines. It will be exciting to see how this shakes out.

Placing relevant link ads on your website and pages that are similar to your sites content and context are more valuable and relevant to search engines than regular links. Sites with a high Google Page Rank are passed on from one site to the next via links. Your Text Link Ads on a high Google page rank site will increase your website’s page rank by association. The higher your Google page rank the better your site will rank on Google in comparison to other sites. Almost every link on your site counts for something and placing relevant text link ads can only help your visitors to find you and move you up in the search rankings.