Archive for the ‘Blue Phoenix Network’ Category

Affiliate Summit: Las Vegas – PARTY LIST

affiliate summit-party-06

Coming soon is Affiliate Summit West, January 8-10, 2012 at Caesars Palace Las Vegas. We all know there are so many things to do and events to attend, but how do we know where to find them and plan out our trip? We had trouble finding all the events in the past and would not [...]

Google VS Amazon: Has Google Taken Over?

Google vs Amazon

Amazon and Google make millions of dollars a year and overall are worth billions. Both are the front runners to online sales and Ad revenue, and are now trying to expand on that. Whose efforts will have the most impact? It may sound like an irrelevant question because they sell totally different products. That was [...]

Affiliate Bites: Being a Billionaire Is Overrated, Facebook Comment Spam is Illegal, + More

» Were you one of the first to get your hands on an iPhone 4S only to find its battery life is not all that wonderful? You’re not alone. [TechCrunch] » That might also explain how Samsung eked Apple out as the world’s leading smartphone provider in the last quarter. [Bloomberg Business Week] » So [...]

AM Affiliate: Techies Have More Friends, Are You Encouraging Bad News?, + More

» Well done, nerds! Computer-savvy people have way more friends than computer-less ones. [Ars Technica] » Facebook’s prepping an iPad app. [USA Today] » Is your purchasing power influencing the propagation of “bad news”? [Seth Godin] » After posting losses, The Guardian is now embracing a “Digital First” strategy. [Mashable] » What marketers can learn [...]

AM Affiliate: 1 in 4 Hackers are FBI Informants, Sarah Palin’s Lessons in Branding, + More

» According to this report, 1 in 4 hackers are FBI informants. [The Guardian] » As affiliate marketers, do you sometimes wonder why your clients may be non-responsive? This survey says it’s because rude, pushy salespeople make people want to end a transaction before it’s fully realized. [AdAge] » If you build a platform that [...]

Bonus Points: Memorial Day Weekend Edition

Well hello. Welcome to your much-deserved long weekend. This past week–like the many before it!–has been a doozy, so sit back and as usual, exercise your clicking finger while we tell you what you missed. Or what might be worth reading if you’ve been able to stay on top of all the news items from [...]

Blue Phoenix Media Stops By Outspoken Media to Talk Brand-Killing Tweets

We love to stop by our friends’ places to talk strategy once in a while. We visited Murray Newlands‘ blog to talk about some basic rules to follow to achieve affiliate marketing longevity, then we dropped by the HasOffers blog to contemplate content. We even got a few words in at Mashable on best blogging [...]

Twitter: It’s Not Personal or Professional–It’s Goal-Oriented

There is a long and unfortunate history of people whose sloppy brand management led to some critical Twitter misfires. Their sloppiness makes the rest of us wonder if we need to balance two parallel Twitter lives–one professional and another personal. Some say yes; some say no; and some say it doesn’t really matter.

AM Affiliate: NYC wants .NYC domains, Facebook Opposed to Privacy Law, + More

» There are some surprising developments in the 2011 IT skills and salary report. [Global Knowledge] » Affiliate marketers may know this feeling all too well: The detrimental effect of self-sabotage and second-guessing on their own productivity. [Seth Godin] » New York City wants to brand itself in the biggest way ever: By getting a [...]

Google Plays Content Police With Panda; Is It Time to Embrace Blekko?

Recently, Google started lifting the veil on its Panda Update. Besides being the ire of SEOs everywhere, the update is meant to be a stern shove from Google to content providers to offer higher quality content to web users. This is a noble mission and if it can force entitles like Demand Media to pay [...]