The Wall Street Journal reports today that home improvement spending will rise in 2010. And with such a rise, offers in that vertical are poised to enjoy renewed interest as well. This will result in even higher conversions. Blue Phoenix Media has many offers available in this vertical for affiliates.

And this week, we’re featuring New Roofing Replacements and Direct Buy, home improvement offers that stand out because they tend to be high converters by virtue of allowing users to comparison-shop. Sign up here to run these offers today!

Through its education portal, The Academic Network, Blue Phoenix Media operates many top-performing education offers connected with some of the country’s finest accredited universities. Our latest addition targets a specific subset of individuals looking to further their studies: Nurses. Free Nursing Info is a rich resource for aspiring nurses, directing them to schools best suited for them to helping them obtain accredited nursing degrees.

Free Nursing Info is a guaranteed top-performer. So if you’re interested, sign up here to explore this or our other offers.

Being an affiliate marketing destination, we’d be remiss in not highlighting some of the great offers we have available. This particular offer is an excellent way to start Summer–when home owners start renovating their houses in anticipation of guests coming by.

NETWORK EXCLUSIVE. New Bathroom Replacements [2241].

CAMPAIGN DESCRIPTION: Receive a FREE estimate on bathroom replacement today!

REQUIREMENTS: Cannot be incentivized. Banner, email search permitted.

PAYOUT: $9.00.

Sign up here!

Being an affiliate marketing destination, we’d be remiss in not highlighting some of the great campaigns we have available. This particular campaign offers a great payout and a quick conversion.

NETWORK EXCLUSIVE. Miracle Blade [1364].

CAMPAIGN DESCRIPTION: The new Miracle Blade III Perfection Series are the last knives you’ll ever need. Every order comes with a 30-day money back guarantee (less s&p), and a lifetime warranty. No Host, Text, US and Canada.

REQUIREMENTS: cannot be incentivized. Non-branded search. E-mail, banner, contextual is permitted.

PAYOUT: $27.00.

Sign up here!

Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors. Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand. The demographics of these consumers include 40+, Diabetics, AARP Members and Wheelchair consumers.

Thanks to the recession there have been increases in benefit costs to employers, which in turn affect employees. Employers either cut back on the benefits or require employers to pay higher premiums. According to Guardian Life Insurance, “nearly one-third of workers think it is more expensive to obtain healthcare coverage at work than it is to buy coverage on their own. ¹ The people most affected by benefit changes-Blue-collar employees- “value disability, life insurance and retirement benefits more than do professional/managerial and clerical employees. ” ²This explains the increase search for outside sources in the insurance/benefit market.

Affiliate marketers may not expect baby boomers to be a target audience online but according to MetLife Mature Market Institute, baby boomers have invested in accessing information on the web and using social media to build support systems for their current needs and interests in such areas as politics, health care and employment opportunities. ³This is why there are now a number of Life Insurance, Long Term Care and Disability campaigns infiltrating the Internet Marketing space.

In light of this new demand from consumers, Blue Phoenix Media recently launched some exclusive campaigns in the insurance/benefit vertical for our CPA network. These offers are Find Me Life Insurance, Long Term Care for All, Your Disability Quote and Top 401K Plan. The sites are built and owned by us and since we manage the data we are able to provide quick feedback on the quality. These offers are available for Email, Banner and Search and all convert on the first page. Affiliate Marketers who want to tap into this market should consider the demographics previously mentioned to provide rich content and optimize your campaign strategy to be profitable.

Contact your Account Manager today to learn more about generating revenue from this high demand market!

¹ http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

² http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

³ http://www.metlife.com/assets/cao/mmi/publications/studies/BoomersTheNext20YearsEcologiesofRisk.pdf