Digital Marketing and Tech Trends

Will Google Put Cable Providers Out of Business With Web TV?

Google TV is coming! What does that mean as far as the user experience is concerned? Most importantly, unprecedented accuracy in delivering ads tailored to individual users’ viewing habits. This is obviously great for the advertiser because it makes their approach far more effective—and for Google who, as their Google

Why Skype Adding Ads Could Be Revolutionary

Not necessarily a bad thing: Skype’s plans to monetize its video chatting service through serving advertisements. While this move will inevitably provoke some backlash from Skype users–since they’ve enjoyed Skype’s free service with no advertising—it may revolutionize the way advertisers connect with customers. This shift will allow for banner ads

Hugo Chavez: Today, Twitter–Tomorrow, the World!

As you’ve probably heard, your favorite socialist dictator and mine—beloved Venezuelan leader Hugo Chavez—has created a Twitter account. The whole thing is kind of fascinating and is sure to be featured on SNL this week (mark my words). His handle is ChavezCandanga which means “Chavez the Devil”. Although he probably

imLost: The case of the missing #iPhone 4.0

In case you haven’t heard, the next version of the iPhone escaped from captivity earlier in the week and was abandoned in a bar in Redwood City, CA. If you’re at all a fan of Apple, or maybe just curious about what the latest and greatest smart phone looks like

@Starbucks: OMG just drank a gazillion cups of #coffee jk lol

It was recently announced that Twitter, everyone’s favorite (theoretically) billion-dollar business, finally has an actual business model! Yesterday, they launched their advertising platform, known as “Promoted Tweets”. This platform allows for advertisers to enter the top of the twitter stream above all of the other tweets in a given stream.

Working Smarter, Not Harder

I may be dating myself slightly here when I tell you that my Godson, Bill, will be graduated from college at the end of of this term.  I remember my own version of what he’s currently undergoing more than a few years ago. While it seemed brutal and demeaning at