Digital Marketing and Tech Trends

Blue Phoenix Media Acquires Assets of BlinkAds

New York, NY – May 24, 2012 Blue Phoenix Media Acquires Assets of Performance-based media company BlinkAds
Deal expands Blue Phoenix Media’s reach to the US Hispanic and Latin American Markets.

Blue Phoenix Media, a lead generation company based out of New York City has acquired the assets of BlinkAds, a firm known for their specialization in performance-based customer acquisitions for the US Hispanic and Latin American Markets.

Utilizing the BlinkAds marketing team and their established publisher and advertiser relationships, Blue Phoenix Media will leverage their proprietary technology and expertise in online marketing to reach a wider Spanish-speaking audience.

“We are very excited to expand into the US Hispanic and Latin American Markets,” said Amy Sheridan, CEO of Blue Phoenix Media.

About Blue Phoenix Media
Founded in 2006 by Amy Sheridan and Malaika Schmidt, Blue Phoenix Media developed their own lead generation technology that has the ability to serve targeted ads to users based on their Demographic, Geographic, and Psychographic profile.  Using their technology as a backend to power their web properties, they’ve been able to create over 40 sites in verticals such as education, home improvement, time share, auto insurance, health and life insurance. With their experienced team of marketers, Blue Phoenix Media has been able to retain and deliver high quality leads to their clients on a 100% performance basis using a variety of distribution channels that include, email, display, social media and search marketing. The growth of the company earned them a spot on the INC 500|5000 list in 2011, the first year of their eligibility.

About BlinkAds
BlinkAds is an interactive performance-based media company specializing in the US Hispanic, Latin American, female and family verticals. Their affiliate network was successful in launching consumer brands into a much sought-after Latin American market.  With creative designs and a seasoned bilingual team, BlinkAds has been able to take US targeted campaigns and optimize them for the Spanish speaking population.

BLUE PHOENIX MEDIA WEB PROPERTIES

Blue Phoenix Network is aperformance based CPA Network with over 1500 handpicked partners and established direct-response advertisers with well-recognized brands. Their significant online reach has enabled them to secure relationships with top tier advertising partners, many Fortune™ 1000 and 500 companies.

The Academic Network is a full service online marketing engine that consists of education portals that provide online and offline education companies with the targeted volume needed to generate prospective students.

The Home Service Network is comprised of a variety of home improvement sites that are designed to connect home owners with local contractors for services that include Flooring, Bathroom, Siding, Custom Cabinets, Bathroom, Painting, Roofing, Windows and Kitchen renovations.

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