With all the upcoming Marketing Events like LeadsCon, which is right around the corner, we want you to prepare your gears and get your strategic exhibitor’s game plan ahead of time before attending your shows.
Lead generation is the main goal for exhibitors and the main reason for attending a marketing event. Blue Phoenix Media has attended many of these events, which have helped us better understand the mechanics of a successful presence, so we want to share with you some ideas that can help your company get the desired leads at your upcoming event, segmented in three different categories.
Get your exhibitor’s plan started with these tips now and don’t forget to visit us at LeadsCon
Feb 28-29 Booth T11. We’d love to meet you!
Get a booth space closer to the main traffic
Use few elements on your exhibit graphic
Include messages in your design that clearly state who you are and the services that you provide
Keep your booth neat throughout the show
Use social media, the company’s website and blog to promote your attendance
Set up meetings at the show ahead of time
Sponsor an important activity or organize a party
Include an Ad in the event’s book
Make sure your staff is courteous and trained to answer any questions
Give away something useful
Have enough business cards for the entire duration of the event
Use a badge scanners to record contact information of every lead