Digital Marketing and Tech Trends

Exhibitor Ideas to Get More Leads at Your Marketing Event

With all the upcoming  Marketing Events like LeadsCon, which is right around the corner, we want you to prepare your gears and get your strategic exhibitor’s game plan ahead of time before attending your shows.

Lead generation is the main goal for exhibitors and the main reason for attending a marketing event.  Blue Phoenix Media has attended many of these events, which have helped us better understand the mechanics of a successful presence, so we want to share with you some ideas that can help your company get the desired leads at your upcoming event, segmented in three different categories.

Get your exhibitor’s plan started with these tips now and don’t forget to visit us at LeadsCon
Feb 28-29  Booth T11. We’d love to meet you!

Brand Presence

Get a booth space closer to the main traffic

Use few elements on your exhibit graphic

Include messages in your design that clearly state who you are and the services that you provide

Keep your booth neat throughout the show

Promotions

Use social media, the company’s website and blog to promote your attendance

Set up meetings at the show ahead of time

Sponsor an important activity or organize a party

Include an Ad in the event’s book

Booth Staff

Make sure your staff is courteous and trained to answer any questions

Give away something useful

Have enough business cards for the entire duration of the event

Use a badge scanners to record contact information of every lead