» Well, there goes that hare-brained idea to split Netflix into its namesake and an instantly-unpopular off-shoot called Qwikster. [Netflix]

» Here’s another tribute to Steve Jobs, championing his ability to simultaneously be a digital maverick and a marketing traditionalist. [AdAge]

» Pace Lattin has a sit-down with the CEOs of Bevo Media and Tracking202. [Performance Marketing Insider]

» Mashable head honcho Pete Cashmore doesn’t sound too thrilled about the Farmville movie that’s apparently in the works by the people who wrote the Toy Story movies. [Mashable]

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