Affiliate Bites: Facebook the New Yahoo?, FTC’s New Ad Guideilnes, + More

» Mike Elgan writes about how Facebook is on the precipice of becoming “the new Yahoo.” [Datamation]

» How can publishers survive the a perceived decline in the value of ad inventory? By welcoming, not precluding, opportunities. [Adotas]

» A ghost town in New Mexico is being rebuilt…as a testing ground for eco-friendly technologies. [TechCrunch]

» FTC plans to enforce guidelines telling advertisers not to track minors…without their parents’ consent. Although it seems a bit unlikely that many parents would say, “YES, PLEASE TRACK MY CHILDREN.” [MediaPost]

» This is how you can utilize the fancy new Facebook Subscribe button. [PCWorld]