Digital Marketing and Tech Trends

Lessons From #LeadsCon East 2011

What we learned from LeadsCon this year.

On both days, our CEO Amy Sheridan was on the scene and picked up some great food for thought.

Lots of great people here today at Day 1 of Leadscon NYC. Looking forward to hear all the amazing speakers @Leadscon #leadscon
webvixen
August 24, 2011
@ginzametrics mentioned in his demo that SEO delivers 9 times the amount of clicks of PPC #leadscon
webvixen
August 24, 2011
Incent traffic good or bad? @jasonacohen It comes down to the advertisers ability to track and service the leads
webvixen
August 24, 2011
Just heard at #Leadscon fraudulent traffic is driven by what I call underwear entrepreneurs @jasonacohen
webvixen
August 24, 2011
Question @Leadscon in a panel on coreg When does thank you become an incent
webvixen
August 25, 2011
One panel in particular, What Every Edu Marketer Must Know, resonated with Sheridan. eBureau’s Jeff Leibl moderated this panel; speakers included EducationDynamics’ Tom Anderson, PerformLine’s Alex Baydin, and Dickstein Shapiro LLC’s Pamela Kearse.
@Leadscon session on new EDU rules have 4 changes from the DOE:Incent Compensation,misrepresentation,employee disclosure,state authorization
webvixen
August 24, 2011

LeadsCon founder Jay Weintraub had some great insight, too.

No better time to build a company than crappy economy @howard #LeadsCon
jayweintraub
August 24, 2011
The rest of the #LeadsCon Twitterverse was abuzz too.
When prompted, 75% of #LeadsCon audience said they thought Groupon *wouldn’t exist* in 5 years.
jdmoran
August 24, 2011
Wow, @babycenter sends over a billion emails each year. That’s a lot of baby info… #leadscon
AmandaMDA
August 25, 2011
@LeadsCon #CoReg is still alive and is a valuable source for #leads.
adrearubin
August 25, 2011
Absolutely, unequivocally Twitter has made #LeadsCon an even better experience. Now, I’m following everyone using the #LeadsCon hashtag.
JohnScottSmith
August 25, 2011
We’re in age of “me marketing” and no longer “mass marketing” – heard at LeadsCon summit
dianeschwartz
August 24, 2011