Affiliate Lunch: 8 Words to Delete From Email Marketing, TechCrunch Reunites Mom and Son, + More

» Think of lead generation as concierge: You need to treat your customers well if you want to keep them coming back for more. [Performance Marketing Insider]

» Buzzwords to eliminate from your email marketing strategy include: Exciting, state-of-the-art, solution, partner, leading edge, passion, unique, and “one-stop shopping.” [Inc.]

» How social media helped a mom and a son connect…in the comments section of a widely-read tech blog. [TechCrunch]

» This is a mobile market waiting to be monetized: People who stand off to a far corner to a bar and pretend to use their phone to avoid talking to anybody. [Ars Technica]