» One analyst thinks that it’s definitely possible to calculate the ROI of social. [AdAge]

» A pointed look at why a lot of B2B writing is, well, not readable. [Seth Godin]

» It’s an unexpected career path: Jailbreak Playstation, get sued by Sony, inspire a rogue collective hackers to cause mayhem, then get hired by Facebook. [SFGate]

» And a reason for all of us to feel guilty for wanting to watch cable: Our set-top boxes are apparently eating electricity at a staggering rate. [Consumer Affairs]

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