At the staggering rate which technology has been evolving, and the widespread adoption of social media–and how both of these advents of the internet are playing bigger and bigger roles in a typical consumer’s everyday purchasing decisions, the FTC is seeking to redraft its guidelines for businesses about disclosures in online advertising. MediaTrust’s Peter Bordes called it, “Better late than never.” Up until July 11, 2011, the FTC will be seeking suggestions from those working in this space about how to implement better practices that are more consumer-friendly. From the official press release:

Since the FTC staff published Dot Com Disclosures, mobile marketing has become a reality, the “App” economy has emerged, the use of “pop-up blockers” has become widespread, and online social networking has emerged and grown popular. In seeking public comment on possible revisions to the guidance document, the staff is interested in the technical and legal issues that marketers, consumer advocates, and others believe should be addressed.

Those interested in submitting their propositions can do so electronically or through snail mail directed to the address below:


Federal Trade Commission
Office of the Secretary
Room H-113 (Annex I)
600 Pennsylvania Avenue, N.W.
Washington, DC 20580


And if you put it off until the last minute, your best bet is to overnight your suggestions to ensure the FTC receives it by July 11.

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