Digital Marketing and Tech Trends

Can You Afford to Quit Facebook?

Holiday weekends are a time for a lot of rest and relaxation. For many, it’s also a time to mull lifestyle changes. And for some, one major lifestyle change might be finding a way to disconnect from the internet and plug back into the real world–one social network at a time. To that end, did you know that Facebook addictions are increasingly becoming a serious disorder? Many suffer from withdrawal symptoms when they’re not logged in. But as a marketer, maybe disconnecting from the largest single social network is an unnerving thought: All your colleagues and contacts are plugged into Facebook and deactivating/deleting your profile could prevent you from making money down the line. So, what to do?

Well, Facebook, in its truest form, is a social mall. There’s a whole bunch of stuff there, but unless you have specific goals, you’re going to end up wasting time (and possibly money if that’s time that could be spent on optimizing a campaign). As marketers we have pretty obvious goals that other services might provide with a fraction of the distraction. A couple of alternatives then to Facebook that can help towards brand development:

LinkedIn. We can all agree that this might be one of the biggest motivations to stay plugged into Facebook, but LinkedIn can provide the same resource without the baby pictures and oversharing. At the end of the day, these are business partners, not best friends and LinkedIn–with its decidedly more buttoned-up approach to social media–demands better decorum than Facebook.

Twitter. Chances are that most of your connections are also on Twitter. Twitter presents a great way for you to promote your campaigns and your brand without risking overexposure or wasting a lot of time as you may on Facebook. Additional tools like Hootsuite can help you schedule tweets if time is especially a scarcity.

Hire somebody. And then there’s option C. Option C, or hiring somebody, is a great option if you would rather focus your energy and time on optimizing and marketing, but you still realize that branding is necessary for your company. Get someone with experience to find new ways of spreading your brand’s reputation. Even better is this: Hiring a dedicated social media person will allow an objective outsider a chance to assess the brand’s digital presence and figure out how to build upon it. Having a personal stake in a company definitely precludes that objectivity.

So in short, if you’re a one-person operation, you could very reasonably quit Facebook and continue to thrive, but if you’re a company that’s growing, you’d be smart to dedicate a person or a team to overseeing your Facebook presence.