Seasonal offers are among the toughest to plan for. And although the weather’s been pretty weird lately (there was hail in Texas last night!), more Americans are turning a blind eye to the continued effects of the recession and planning out summer getaways. As an affiliate marketer, it’s up to you to guide them to their destination, but not before figuring out a way to earn commission from it.

Campaigns. First you need to strategize and figure out what campaigns you want to hold up the backbone of your vacation offer structure. You’ll want to keep more offers in mind than you’ll have room to place, just so if one doesn’t test well, you have another to bring into the mix. Luckily, there’s no shortage of offers in this particular vertical. A casual glance at ODigger turns up nearly 150 campaigns in the vacation vertical.

Content. Whether you’re promoting through display, social media, or emails, content really is king. Because we live in a post-Panda digital age, marketers promoting through banners have to take on a second role of content provider. This means that instead of filler or lumps of buzzworthy keywords, marketers now have to source or generate top-shelf blog posts. This is content that has to complement the ad campaigns. Email marketers have a different tack they need to focus on: Engaging copy. Because the average consumer receives an overwhelming flood of emails, email marketers have to figure out ways to make this particular medium dynamic and exciting. In the world of rich text, that’s no easy feat. For social media marketers, it’s about taking an offer and transforming it into a brand.

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