Google Insights: Missouri Levees Are a Golden Opportunity

Sometimes it can be helpful to see how the general public is using search to engage with issues that, unlike the Royal Media or the apprehension of Osama bin Laden, can’t be marketed as feel-good stories. There are fewer angles. Take for example the recent floods in the Midwest that are now prompting officials to blow up a levee in Missouri. A search for the word “levee” results in the following:

Which is basically to say that ambitious optimizers might face lower competition in trying to draw in traffic if they bid on “levee” than they are with terms like “Kate Middleton” and “Osama Bin Laden.” In fact when the former is compared against the latter two, the difference is astronomical:

Although the volume of news coverage given to the levees is by no means muted.

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