AM Affiliate: SEM and Rising Cost of Gas Related, Emails Don’t Have to Drive Sales?, + More

– The unlikely link between SEM and rising energy prices. [Adotas]

– Blasphemy? “Not every email has to drive sales.” [MediaPost]

– How Slim Fast blew a lot of money on a social media campaign on Twitter. [Outspoken Media]

– Aol’s secret weapon? Project Devil. Which sells 14 ad units on each site to a single advertiser. [TechCrunch]