AM Affiliate: Is Search Marketing the Worst Marketing?, Apple Opens Up About Tracking You, + More

– Is SEM the worst kind of digital marketing? [AdAge]

– Is your marketing persona not profitable? It’s time to try something new. [Seth Godin]

– Apple has finally come on the record about the big breakthrough that their products may have been tracking and logging users’ coordinates from last week–in the form of 10 Q&As. [Yahoo!]

– is a neat new search engine. Try it out. We’ll be profiling it later today. [FastCompany]

– Where Groupon fails, LivingSocial’s happy to pick up the slack. [CNN]