AM Affiliate: What’s Missing From Your Marketing Mix?, Social Media As a Lead Gen Helper, + More

– Is your marketing mix missing that flourish; is that what’s keeping you from maxing out your commissions? [Seth Godin]

– The privacy battle in D.C. continues brewing–here’s a closer look at the FTC’s role in that melee. [AdAge]

– For uninitiated affiliate marketers, here’s a primer on how ODigger works. [Jonathan Volk]

– How social media can help along with lead generation. [Adotas]