At Blue Phoenix Media, we get our fair share of bizarre phishing attempts–and if you deal extensively in email marketing, so do you!–but what’s peculiar about this wave is that it doesn’t go after casual internet users whose understanding of the internet starts and ends with Facebook. It goes after people who live and breathe the internet–search engine optimizers. And SEOs trade in one of most intricate segments of the internet. The rules of their game change daily, frequently without notice, and more often than not, in secrecy. Which is why this wave of spam is smart in its aim: It tries to lure phony SEO specialists who might know little beyond the significance of Google Page Rank. Although even then, it reads less like a link exchange request and more like correspondence from a deposed Nigerian king.

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