Creating content, for many of us, is a labor of love–we go into penning posts about using new social media products, how to do well at tradeshows, and developments that could re-imagine the role of the internet–knowing full well the monetary return will never comparatively measure up. But we do it anyway. A couple weeks ago, The New York Observer tried to kill off blogging and it didn’t quite take as the entire newspaper was then taken over by one of the genre’s most-noted advocates.

The NYT builds its case on the increased Facebook activity of younger users who opt to share videos, news, and pictures through that avenue than blogging. In this case, these microblogging methods seem more comparable to replacements for instant messaging, whitch itself has seen a substantial decline, as it’s become appropriated into email services like Gmail.

Blogging itself has simply transformed and graduated into the backbone of many recognizable publications, like New York Magazine and WSJ‘s AllThingsD, among others.

Perhaps it’s not that this method of content creation is dead, but that the NYT‘s obituary’s of the blog simply has a misleading headline; the piece closes with a soundbite from an internet user who positively identifies why publishers and private internet users have appropriated blogs: “I’d rather spend my time writing up a blog analysis than a whole bunch of short paragraphs and then send them to people…I don’t need to tell people I’m going to the grocery store.”

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