– Another recap of Affiliate Summit West–this time of tweets that populated the hashtag #ASW11 during the conference. [Jonathan Volk]

– Shady content farm Demand Media will go public next week. [AllThingsD]

– Some interactive advertising trends to watch for in 2011. [MediaPost]

– Yesterday was a big day for coffee giant Starbucks: They rolled out their mobile payment program to nearly 7, 500 stories nationwide. That it: Consumers can pay for their purchases at stores by having an officially-licensed app on their iPhone scanned during checkout. But is it secure? [ComputerWorld]

– 2011 is about breakthroughs of all kinds on the web: Outspoken Media has turned two. Go wish them a happy birthday. [Outspoken Media]

– The immediacy of consumer rewards is important. [Seth Godin]

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