While we had a chance to speak to some of ASW’s finest, one panel came to our attention last minute: Monetizing Pop Culture Content. Luckily, panel organizer and Sunshine Rewards owner Tricia Meyer was able to take a break from prepping for ASW 2011 to fill us in on what attendees can expect from this panel–to be held Sunday, January 9:
We’re going to discuss ways to generate content and monetization techniques at the panel. The really great thing about our speakers is that we all focus on different ways to monetize pop culture, so we can give you some different options and opinions about how to do about it.
One great example of a pop culture trend that I wish that I had jumped on is Glee. You take a television show that you or your friends love and you do a little research to see if there are any product tie-ins. Initially, there may not be too many, except some fan-made products on a site like CafePress or Zazzle. But that’s a start.
You find out that although there are a lot of fan sites for Glee, most of them are not monetized. Using datafeeds, plugins, or your tool of choice, you start merging some content with products. All of a sudden you have people searching for the iTunes downloads after every show and calendars for the new year. You have a full-fledged revenue generating site that took you a few hours to put together and you know is going to last through at least the end of the television season and maybe probably longer.