– “Like-Retargeting” on Facebook can mean higher offline conversions–a critical measure of success during the holidays–for brands. [ClickBooth]

– You own Wikipedia. [Seth Godin]

– Stop apologizing for incorrectly delivered email drops by testing. [MediaPost]

– The World Cup, BP, and Miley Cyrus are Yahoo!’s top searches of 2010. [Mashable]

– New, official net neutrality rules will debut December 21. [Ars Technica]

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