The Disconnect Between Education and Education Marketing, Part 2

In addition to hosting quality branded campaigns, Blue Phoenix Media also owns and operates The Academic Network, which presents students with alternative education solutions.

Last week, we covered Mayor Bloomberg’s controversial decision to appoint Cathie Black as the new Chancellor of City Schools. But it seems like the hubbub around this decision–which very radically positions education against education marketing–isn’t going to die anytime soon. Both parents and politicians are taking issue with this appointment, with many calling for the state education commissioner, Dr. David M. Steiner to block this appointment.

The New York Times reports that Robert Jackson, the head of the city council’s education committee, State senator-elect Tony Avella, and close to 6,000 parents are all calling for Cathie Black’s appointment to be blocked. The Times reports Jackson as saying:

Ms. Black’s marketing expertise and personality may have made her a superlative corporate leader for the publishing industry, but I do not see evidence of experience in education that a chancellor needs to guide our nation’s largest and most complex public school system.

Black’s appointment is most polarizing due to her lack of any formal education training–Bloomberg cites her “management acumen” as being sufficient reason to step in as Chancellor of City Schools.

The Huffington Post‘s Henry J. Stern further explains that Steiner is assembling a screening panel to determine whether Black is eligible for a waiver that would excuse her lack of education training. But Stern editorializes that if this screening panel determines that Black is allowed to continue in this post, it would ultimately demean and trivialize their own jobs.

Meanwhile, The Wall Street Journal synthesizes news of Black’s appointment with passages from her memoir Basic Black, which, with excerpts like the following, could prove to be extremely detrimental to many underperforming school (and prove just how far apart the industries of education and publishing are):

Unfortunately, life as an executive is about making tough decisions, not about being popular.

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2 Responses to “The Disconnect Between Education and Education Marketing, Part 2”

  1. [...] Read the original: The Disconnect Between Education and Education Marketing, Part 2 … [...]

  2. [...] Not inspiring confidence with those who have already called for her resignation from the post of City Chancellor of Schools, Cathie Black remains largely shielded from the public. [Washington [...]

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