The Disconnect Between Education and Education Marketing


In addition to hosting quality branded campaigns, Blue Phoenix Media also owns and operates The Academic Network, which presents students with alternative education solutions.

While all speculation about how to most effectively match students to affordable institutions is an important dialogue to have, it’s meaningless without a close look at how well the moneymaking and instructional parts of education are able to communicate with one another. One story that’s making the rounds is NYC Mayor Bloomberg’s appointment of Hearst Magazine Chairman Cathie Black as NYC’s next Chancellor of Schools. The controversial part? She has no experience working in education.

Such an appointment have led some to ask whether the aim of turning a profit off the city’s educational system was coming at the expense of being able to offer youths meaningful educational opportunities. The Washington Post reports Mark Phillips, professor emeritus of secondary education at San Francisco State University, as believing just that. Phillips says:

If these changes affected only New York, we could just leave it to the teachers and parents of New York to respond. But this is symptomatic of a widespread pathology that turns a certain breed of education reformer–those who insist that business principles will save public education–into heroes, and it is being fueled by many in the media, “Waiting for Superman” director Davis Guggenheim and others.

And perhaps Phillips has a point–even if this initiative turns a profit for the schools, will that be able to resonate as high-quality education for students?

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